Floral Management Magazine
Floral Management magazine is the flagship publication of the Society of American Florists. The publication covers the best in floral industry intelligence, operating strategies, trending news, new products, fresh floral product, social media advice, pricing advice, care and handling advice, merchandising— and more. Advertorial and sponsored content opportunities are available, including packages that include writing, editing and design support to make your ideas and services stand apart from the competition.
Editorial Calendar
Issue |
Featured Editorial |
Deadlines |
| January/February 2022 |
Product Focus
|
Reserve space: 11/21/21 Materials Due: 12/3/21 |
| March/April 2022 |
Product Focus
|
Reserve space: 1/31/22 Materials Due: 2/4/22 |
| May/June 2022 |
Product Focus
|
Reserve space: 3/28/22 Materials Due: 4/1/22 |
| July/August 2022 |
Product Focus
|
Reserve space: 5/27/22 Materials Due: 6/3/22 |
| September/October 2022 |
Product Focus
|
Reserve space: 8/1/22 Materials Due: 8/5/22 |
| November/December 2022 |
Product Focus
|
Reserve space: 10/3/22 Materials Due: 10/6/22 |
2022 Rates
| Net Rates | 1X | 3X | 6X |
| Full Page | $3,545 | $3,297 | $3,055 |
| 1/2 Page | $2,795 | $2,520 | $2,375 |
| 2/3 Page | $2,990 | $2,780 | $2,601 |
| 1/3 Page | $2,005 | $1,920 | $1,715 |
| 2- Page Spread | $6,540 | $5,735 | $5,660 |
| Back Cover | $4,150 | $3,960 | $3,855 |
| Inside Front Cover | $3,985 | $3,825 | $3,680 |
| Inside Back Cover | $3,655 | $3,505 | $3,340 |
Ad Specifications
| Placement | Size |
| Full Page | Bleed: 8.5″ x 11.125″ Trim: 8.25” x 10.875” Live Area: 8” x 10.625” |
| 2/3 Page | Vertical: 4.6″ x 9.625” |
| 1/2 Page | Horizontal: 7″ x 4.625″ Island: 4.6″ x 7 |
| 2-Page Spread | Bleed: 16.75” x 11.125” Trim: 16.5” x 10.875” |
Mechanical Requirements >
General Requirements and Formats
- A high-resolution PDF/X-1a file is required for all ads.
- Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
- Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
- Vital copy and images must be at least 1/8″ away from trim. Spread ads must have at least 3/8″ total gutter.
- Materials should be submitted without crop marks, but full-page ads should include the required 1/8″ bleed.
- All fonts used must be embedded in the PDF file.
- Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
- Flatten all layers and set transparency to highest setting. Ads must be suitable to print as-is. SAF is not responsible for any errors in content.
- PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
- Necessary alterations are the responsibility of and at the expense of the advertiser.
All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Special Advertising Sections
SUSTAINABILITY SHOWCASE
We are offering a one-page and two-page spread to showcase your sustainability efforts.
Specs & Pricing
MarchApril 2022
Materials Due: November 15, 2021
Two-page spread: $2,000
Editorial assistance fee is an additional $800
500 – 700 word description of your sustainable efforts
One page: $1,500
Editorial assistance fee is an additional $800
300 – 500 word description of your sustainable efforts
All participants must submit the following:
-
A headline
-
Three to Five (3-5) images of your efforts (images should be high-resolution, 300 dpi .eps or .jpeg)
-
Company logo
-
Fifty-word (50) or less description of your company
-
Company address
-
Website
-
Phone number
-
Email
FRESH FLOWER BUYERS GUIDE
Get your Fresh Product seen by the industry with this comprehensive listing.
November/December: Fresh Flower Buyer Guide
Materials Due: September 30, 2022
Specs & Pricing
Listing – $650
Interested? Prepare the following information (as you would like it to appear in Floral Management).
- One (1) high-resolution (300 dpi) .eps or .jpeg image of your product
- One (1) high-resolution (300 dpi) .eps or .jpeg company logo
- Fifty-word (50) or less description
- Top Crops Grown
- Website
- Phone number
TECHNOLOGY MARKETPLACE GUIDE
Do you have a technology-based product or service to share with members of SAF? Participate in the Technology Marketplace section in the May/June issue of Floral Management with a listing of your services and company information. May/June: Your Tech Toolbox Deadline: April 1, 2022
Two page Advertorial
Feature the benefits of your products and services in a cost effective, customized way in Floral Management Magazine! This two-page spread allows you to provide valuable information on your company to readers alongside editorial content that our members trust and depend on. This turn-key opportunity provides you with the space to tell your story–or have one of our editors help tell it for you!
Contact us for more info!
Terms & Conditions
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies the Society of American Florists (SAF) against losses or liabilities arising from advertising and/or partnership agreements. SAF staff & board members reserve the right to reject, omit, or cancel advertising or partnership it does not feel is in the best interest of our community members.
SAF assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 15 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. In the event of a contract cancellation, the advertiser/or agency agrees to repay SAF any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). SAF is not responsible for errors if a hard copy proof is not submitted with the electronic file.