56th Annual Sylvia Cup Design Competition
The Longest-Running, Live, National Floral Industry Design Competition

What is the Sylvia Cup Design Competition?
The nation’s best floral designers are given the exact same flowers, foliage, and design supplies — and just two hours to complete a design challenge based on a surprise theme.
The competition’s commentators, and coordinators talk about the featured products and challenge.
If you aren’t competing, all attendees of SAF Phoenix 2025 are invited to watch the competition and be exposed to:
- The hottest emerging design styles — before your customers start asking about it
- An exciting live demonstration of how to create spectacular floral pieces in minimal time
- The U.S. floral industry’s longest-running national live design competition
2025 Sylvia Cup Competition Details
Competition Location
The Competition will be held during SAF’s 140th Annual Convention — SAF Phoenix 2025 at:
The Westin Kierland Resort & Spa
6902 East Greenway Parkway
Scottsdale, AZ, 85254
Competition Date
Wednesday, August 13, 2025
9:00 a.m. – 11:00 a.m.
Fees
$200 if registering for SAF Phoenix full registration
$450 if registering ONLY for Sylvia Cup Design Competition and Stars of the Industry Awards Evening
Prizes
Grand Prize
- $3,000
- The Sylvia Cup — an engraved silver trophy
- Recognition during the Stars of the Industry Awards Recognition Ceremony
- Complimentary registration to SAF’s next convention
Two Runners-Up Receive
- 1st Runner-Up: $500
- 2nd Runner-Up: $250
- Award Plaque
- Recognition during the Stars of the Industry Awards Dinner
Entry Instructions
Complete your registration and then fill out the 2025 entry form.
Deadline to enter July 7, 2025. Spaces are limited!
Questions? Contact Celeste O’Keefe