Speaker: Carol Inskeep Proulx AIFD, CFD, CEJ

Sympathy work is one of the most meaningful services florists provide—and it can also become a sustainable, profitable part of your business. In this engaging session, you’ll discover how to design memorial tributes that honor loved ones with compassion while keeping your operations efficient and profitable. From pricing strategies to building lasting partnerships with funeral directors, this program combines artistry with smart business practices. Attendees will leave with tools, techniques, and confidence to elevate their sympathy services.  

What You Will Learn:  

• How to balance artistry and efficiency through cost-effective mechanics, design strategies, and pricing methods.  
• Professional communication techniques that provide comfort and build trust with grieving families.  
• Actionable steps for strengthening relationships with funeral directors to drive long-term business success 

Vendors will introduce the products and services on display at the showcase to help  elevate your networking opportunities

Speaker: Derrick Myers, CPA, CFP, PFCI, Crockett, Myers & Associates       

Boldly go where every florist should as we explore six “black holes” that can suck you profits out to space.  We’ll dive deep into the six main cost centers of your floral business for an eye-opening look at time management, cost of goods sold, labor, delivery, 

occupancy, and marketing. Floral finance wiz and Floral Management magazine contributor Derrick Myers, CPA, CFP, PFCI, will show you how to track, measure and adjust costs — and increase profits in ways you never thought possible.   

  What You Will Learn:   

• How to understand — and use — formulas and worksheets to improve your profits   
• Time-tested cost control techniques used by hundreds of profitable florists   
• The most common — and detrimental — black holes of lost profits in every business 

Vendors will introduce the products and services on display at the showcase to help  elevate your networking opportunities

Speaker: Corrine Heck, PFCI, Details Flowers Software 

In the fast-paced world of floristry, success depends on more than creativity—it thrives on culture. Join Corrine Heck as she shares how strong workplace culture transforms chaos into collaboration, and stress into success. From preparing your team for Valentine’s Day to strengthening vendor partnerships and leading with empathy, discover practical systems and strategies to help your business thrive through every season. Learn how to build a culture of readiness, resilience, and trust—so your team can out-plan, outlast, and out-deliver when it matters most. 

What You Will Learn:

• How a strong culture reduces chaos and burnout during demanding holidays like Valentine’s Day. 
• How preparation and systems build team confidence and efficiency. 
• How collaboration with vendors and staff fosters reliability and mutual respect.
• How resilient leadership creates loyalty, consistency, and legacy. 

Vendors will introduce the products and services on display at the showcase to help  elevate your networking opportunities

Speaker: Laura DaLuga, AIFD

Take your wedding designs to new heights—literally! Learn how to create jaw-dropping floral installations, from suspended blooms to statement arches and show-stopping chuppahs. This design program combines creative inspiration with practical know-how, including trendy design ideas, cost-conscious techniques, and pricing strategies that protect your profit. Walk away ready to wow clients, elevate your events, and turn every installation into a revenue-winning masterpiece. 

What You Will Learn: 

• Hanging Mastery: Techniques for ceiling installations, arches, and chuppahs that leave guests speechless.
• Profit-First Planning: Practical tips to price and execute installations that maximize ROI.
• Workflow & Execution: Efficient strategies for planning, setup, and team coordination.