Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers,...
Industry Mourns Esteemed Horticulture Professor Paul Thomas
Paul A. Thomas, Ph.D., a renowned researcher, prolific speaker and champion of budding horticulturists, died Saturday, Sept. 14. He was 65. Thomas...
Teleflora Honors Late Kentucky Florist with Tom Butler Award
Teleflora paid tribute to the late Michael Kraft of Nanz & Kraft Florists in Louisville, Kentucky, last week with its 2019 Tom Butler Floral...
British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
AFE Establishes Memorial Fund for Former SAF Staff Member
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
SAF Hires New VP with Deep Experience
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key...
What Will You Wear to Petal It Forward?
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness...
SAF Grower Shares Industry Issues with Influential Congressman
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable...
To Combat Stress, Washington Post Recommends ‘Bringing Nature Indoors’
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden...
Plan Your Petal It Forward Media Strategy
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success...
Petal It Forward: Being a Happiness Ambassador is a Coveted Job
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you...
Floral Industry Members Along East Coast Watch and Prep for Dorian
It was a nerve-wracking holiday weekend for importers, growers, wholesalers, retailers, suppliers and transportation companies in Florida and along...
Floral Management Spotlights Young Innovators
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top...
3 Floral Industry Takeaways from Tariff Disputes
Is the United States heading into a trade war with China? Will recent disputes over tariffs hurt consumer spending and the U.S. economy? These...
Petal It Forward Brings Joy to Hospital Patients, Nurses and Visitors
Petal It Forward is something that Lani Moeller and her volunteer staff at Unity Point Hospital look forward to every year. “We just love this...