Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why...
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the...
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
The U.S. House of Representatives last week passed a bill that would streamline parts of the H-2A foreign guest-worker program and establish a path...
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
The United States, Mexico and Canada have finalized a trade deal to replace the 25-year-old North American Free Trade Agreement (NAFTA). The pact...