The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a...
SAF Gives Primer on Federal Business Loans
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on...
Florists Launch Creative Revenue Boosters During COVID-19
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids.[divide margin_bottom="10"] Online flower...
Industry Pushes Proactive Message: Flowers Create Calm
With schools and businesses closed, people working remotely, and in-person gatherings discouraged, floral industry members can help customers...
Words of Advice for Anxious Times
The current global situation is unprecedented — and the news can feel pretty grim. This week, however, we were heartened to read some words of...
3 Tips for Talking to Your Team Amidst COVID-19
During a recent webinar human resource consultant Glenna Hecht of Humanist Consulting based in Dallas, Texas, shared these tips for leading your...
Business Survival Requires Cutting Labor Costs
For the best chance of weathering the coronavirus crisis, you must drastically reduce your labor costs — and you must act now, said floral financial...
Tactics to Recover and Rebuild Wedding Work
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak...
COVID Stimulus Primer: Understanding the Relief Packages
[gap height="10"]A $2 trillion COVID stimulus package is now law—and it includes targeted relief for small businesses, and specific mention of...
SAF Creates COVID-19 Hub for Floral Industry Updates
The Society of American Florists has created a robust suite of online resources to support the floral industry through the COVID-19 crisis....
Floral Industry Expected to Benefit from Third COVID Relief Package
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
SAF Advocates for Continuation of Safe Floral Delivery
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
Senate Passes COVID Relief Bill; H2A Visas from Mexico Halted
The Society of American Florists is closely monitoring the evolving government response to COVID-19 and its effect on the floral industry —...
In COVID-19 Crisis, Cash Flow, Labor Issues Top Industry Concerns
The ongoing COVID-19 crisis has propelled floral industry businesses into a surreal new normal. Among the top concerns, according to volunteer...