As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
‘The Problem Right Now is Demand’: Growers, Importers Talk Supply Chain Strain
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social...
SAF Advocates for Continuation of Safe Floral Delivery
SAF made the case in a letter to governors nationwide that the importance of flowers to public health during stressful times—combined with...
Senate Passes COVID Relief Bill; H2A Visas from Mexico Halted
The Society of American Florists is closely monitoring the evolving government response to COVID-19 and its effect on the floral industry —...
In COVID-19 Crisis, Cash Flow, Labor Issues Top Industry Concerns
The ongoing COVID-19 crisis has propelled floral industry businesses into a surreal new normal. Among the top concerns, according to volunteer...
Spring Holiday Unease: Florists Wrestle with Uncertainty
Late March is usually is a bustling period for florists — with wedding, school event and spring holiday planning kicking into high gear. This week,...
Spread the Power of Flowers
As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of flowers in helping your...
In Washington, Floral Pros Build on Momentum for Key Industry Issues
Growers, wholesalers, florists and suppliers gathered this week in Washington, D.C., during the Society of American Florists’ 40th annual...
4 Coronavirus Considerations for Your Business
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about...
As Customer Expectations Rise, Retailers Wrestle with Solutions
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers...
In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
As Coronavirus Spreads, U.S. Floral Professionals Prep for Impact
As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral...
Season 2 of ‘Life in Bloom’ Coming Soon
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...