As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry...
SAF Secures Grower Aid through USDA
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via...
Buoyed by Easter, Most Surveyed Retailers Will Open on Mother’s Day
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
Industry Groups Advocate for Additional PPP Funding
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding...
SAF Responds to Negative Floral Ads
Ahead of Mother’s Day, news publications and companies are using negative ads and content references to disparage floral gifts — and the Society of...
Design Hacks for a More Efficient Mother’s Day
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
SAF Creates Mother’s Day Resource Page
Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for...
Sales Tips for a Successful Mother’s Day
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
SAF Launches Mother’s Day Webinar Series
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of...
Shifting Sympathy Practices in the Age of Coronavirus
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of...
Florists Grapple with Decision to Stay Open
As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their...
SAF Advocates for Grower Aid through USDA
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively...
SAF President Shares Mother’s Day Game Plan
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020...
SAF Answers Federal Aid FAQs
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19...