How are floral industry members tackling the new challenges in finding, training and keeping a stable workforce in the COVID environment? How has...
AIFD Foundation Honors Beloved Southern Floral Designer
Today’s current events read like a laundry list of misery and despair: wildfires, protests, riots, deep political divides and — lest you forgot — a...
Floral Industry Members Grapple with Wildfires
Wildfires continue to wreak havoc on communities along the west coast of the United States and Canada, with dangerous flames and smoke-filled air...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
‘Tis What Season Already?
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On...
I Clean, You Clean: ‘Hygiene Theater’ Muddies Things
Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the...
How to Best Leverage Contract Labor
As the global pandemic changed the labor market and consumer behavior, contract labor has become an even more important issue for florists —...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
USDA Grower Aid Application Deadline Approaches
Time is running out for floriculture growers affected by COVID to apply for the current round of USDA aid through the Coronavirus Food Assistance...
Floral Industry Members Prep for a Disjointed Fall
Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
Florists Promote ‘Back to School’ Flowers
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...
White House Unveils Restored Rose Garden
First Lady Melania Trump recently hosted an official reopening ceremony for the historic White House Rose Garden. The restoration project, announced...
Florida Designer Launches Petite Wedding Collection
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...