Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your...
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend,...
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes...
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments...
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm...
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista...
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an...
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
A bipartisan group of members of Congress on Dec. 1 released the framework for a $908 billion COVID emergency relief package — and it addresses many...
After a tough year, many people have chosen to embrace the holiday spirit by decorating their homes and businesses earlier than usual. As new stay...
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for...
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of...