The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...
Will the Biden Agenda Help the Floral Industry?
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
3 Industry Statistics that Show Valentine’s Day Opportunities
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
Bernie Shops Here? Florists Join Lighthearted Fun
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At...
Flowers Make an Appearance at Inauguration
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a...
Event Florist to Partner with Local Boutique for V-Day
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Florists Rev Up for Drive-Thru, Parking Lot Valentine’s Day Shuffle
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
SAF Alerts Members to Scam Emails
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.”...
Planning Holiday Delivery? First, Mine Your Data
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Industry Remembers SAF Hall of Fame Member Harold Wilkins
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime...
Discovery Commercial Features Lee’s Flower Shop
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by...
Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media...
SBA Opens New Round of PPP Loans
Applications are now open for a new round of Paycheck Protection Program PPP loans, giving floral industry business owners the chance to apply for a...