As lawmakers rose in the Capitol this week to share memories of their colleague Sen. John McCain, flowers played an important and prominent role in...
IRS Sends Message to Small Business: Prep Now for Tax Changes
By Mary Westbrook Labor Day weekend may be on your mind, but the Internal Revenue Service has a message for small-business owners: It’s time to...
SAF Florist Designs For Aretha Franklin Memorial Events
It’s been a busy and emotional week in Detroit, as mourners pour in by the thousands to honor Aretha Franklin, the American icon who died Thursday,...
SAF Palm Springs Events to Offer Inspiration and Goods to Shake Up Showrooms
By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep...
Industry Members Wear Hearts — and Brands — on Sleeves for Petal It Forward
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...
Florists in 36 States Plan to ‘Petal It Forward’ on Oct. 24
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It...
Sunflower Wall Generates Goodwill, PR For New York Florist
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Internships Attract the Best and Brightest. Learn How to Create a Program that Delivers
Millennials are now the largest generation in the U.S. workforce — and their younger siblings and cousins are coming up the ranks fast. Last year 9...
Minnesota Summer Camp Puts Flowers Front and Center
A summer camp in Minnesota has put flower growing and floral design front and center in its programming. Camp Birchwood for Girls in LaPorte,...
Certified American Grown Celebrates Fourth Anniversary, Grows Its Ranks
In the final days of July — which Congress designated “American Grown Flowers Month” — Certified American Grown celebrated its fourth anniversary...
Minnesota Grower Reduces Turnover With New Hiring System
For growers, finding — and keeping —quality workers is a tough hurdle. At Len Busch Roses in Plymouth, Minnesota, labor has become a challenge in...
Washington Post Highlights Challenges and Potential of Floral Industry Workforce
A major national newspaper recently highlighted the challenge of engaging younger professionals in horticulture fields — and the potential rewards...
‘Today Show’ Tells Fans: ‘A Simple Bouquet Can Help Kick Start Your Day’
Fans of the “The Today Show” recently got a flower-friendly reminder in their inboxes. In an email titled “The secret to waking up in a good mood,”...
PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
AAF to Induct Four Honorees in Palm Springs
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...