Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
FTD Announces National Floral Design Competition
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
National Group Predicts 4 Percent Uptick in Holiday Spending
A national group is predicting a merry and bright shopping season for retailers! The National Retail Federation last week predicted that consumers...
Industry Members Mourn Renowned Bulb Researcher Gus De Hertogh
August “Gus” Albert De Hertogh, Ph.D., world-renowned flower bulb authority and a member of the Society of American Florists’ Floriculture Hall of...
Farmer Hopes Marijuana Revenue Will Buoy Business
A farm once known for flowers and now famous for pumpkins is at the center of the marijuana debate in Half Moon Bay, California — and the focus of a...
Industry Members Surprise Consumers with ‘Petal It Forward’ Flowers
For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is...
Former SAF CEO Peter Moran Receives Leland T. Kintzele Award
For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of...
Wholesalers Continue to Face Transportation, Labor Challenges
Can shipping product via sea freight alleviate some of the industry’s transportation headaches? How can owners not only find employees, but also...
Princess Eugenie Incorporates Tradition and Color in Wedding Flowers
For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor....
Industry Groups Support Businesses Devastated by Hurricane Michael
A week after Hurricane Michael hit Florida’s panhandle as a Category 4 storm, rescue efforts remain underway in some of the hardest hit areas, and...
Trio of High School Students Snags ‘Floral Chopped’ Honors
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
Article Explores Floral Industry’s Courting of Millennials
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her...
Survivors Take the Stage at State Association Runway Show
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a...
Indiana Florist Lobbies For New State Alcohol Permit
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the...