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JOIN SAF
ADVOCACY
EVENTS
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TOP RESOURCES
AWARDS & CERTIFICATIONS

Business Builder

Tech and Teamwork Improve Email Campaigns

June 11, 2015 | Business Builder, Floral Industry News, Marketing, Technology

Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a...

Grab Some Grads with FREE Web Graphics

June 11, 2015 | Business Builder, Marketing

Some things are synonymous with graduation — caps and gowns, for instance. Wouldn't it be great if flowers were part of the mix? Nudge customers in...

Father’s Day Contest Highlights Shop’s Gifts For Men

June 17, 2015 | Business Builder, Floral Industry News

There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...

Put Last Weekend’s Garden Roses to Good Use

June 17, 2015 | Business Builder, Design Tips

Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you'll end up with a few spare stems...

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SAF is the only national trade association that represents all segments of the U.S. floral industry. Our more than 2,500 members are the industry’s top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students, and allied organizations. SAF membership is open to all individuals and companies in the floral industry. Learn more.

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