American Academy of Floriculture (AAF)
Recognizing leaders whose dedication strengthens the floral industry and their communities.
The American Academy of Floriculture (AAF) honors floral industry professionals who have shown exceptional dedication to both the industry and their local communities.
Earning the AAF designation distinguishes you as a lifelong leader committed to advancing floriculture and serving others. Inductees are celebrated by their peers during the Stars of the Industry Awards Dinner at SAF’s annual convention.
For questions about eligibility or the application process, contact Celeste O’Keefe at cokeefe@safnow.org.
Why Choose AAF?
Industry Recognition
Join an elite group of floral professionals celebrated for leadership, innovation, and service. The AAF title sets you apart as a respected expert and trusted voice in the industry.
Professional Growth
Earning your AAF demonstrates a lifelong commitment to learning, excellence, and giving back — opening doors to new opportunities, collaborations, and leadership roles.
Community & Legacy
AAF members don’t just work in floriculture — they help shape its future. Strengthen your connections, inspire others, and leave a lasting impact on your industry and community.


AAF Eligibility Criteria
The criteria below outline the minimum requirements for applicants to the American Academy of Floriculture. Meeting them does not automatically confer membership or ensure admission.
I. General Criteria
→ The candidate for admission must be a member in good standing of the Society of American Florists for three years or more and must maintain that membership to use the AAF designation.
→ If applicants are owners, principals or partners of a business, they must have a favorable credit rating as evidenced by three letters from trade references. If applicants are employees of a member firm, they must provide two letters of personal reference. Personal reference letters should be from employees from your company.
→ The candidate for admission must be endorsed in writing by two current members of the Academy. Endorsement letters should not be from immediate family members or same company employees. (see AAF members listed in dropdown below).
→ The candidate for admission must have served or worked in the floral industry on a full-time basis a minimum of five years.
II. Community Service Criteria
As evidence of community service, a candidate should meet three of the criteria listed below.
The Awards Committee will evaluate each of these criteria on its individual merits. Please include all community involvement on the application.
- Current or formerly active member of a community service organization such as the Kiwanis, Soroptimists, PTA, etc.
- Has been actively involved in a community service project.
- Has been active in charities and/or religious leadership.
- Served as chairman of a local civic service project.
- Actively participated in a neighborhood or community improvement or beautification project.
- Served as an officer of a neighborhood or community organization.
- Served as an officer or director of a community service group or organization.
- Has been actively involved in a local issue or referendum such as a school bond or tax issue.
- Served as an elected local or state official.
- Served on a community board such as a planning board.
- Received an award for community service.
- Other community service.
III. Industry Support Criteria
An AAF candidate must:
→ Be a member of the local, state or regional allied floral organization serving his or her area, if available.
→ Have served as a member of a committee or on the board of directors of a local, state, or regional allied floral organization, or the Society of American Florists or another major national floral association recognized by the Society of American Florists, such as WF&FSA, AIFD, wire services, etc.
→ Meet at least three of the following criteria:
- Attended an educational program sponsored by SAF or a floriculture and horticulture organization recognized by SAF designed to improve the candidate’s competence in the floral business.
- Attended a state, regional or national convention of a floricultural organization recognized by the Society of American Florists.
- Conducted at least 60 minutes’ worth of educational programming (a seminar, class, series of classes or how-tos).
- Written an article published in the official publication of SAF or one of its allied organizations.
- Conducted a program of at least 30 minutes’ duration on some aspect of floriculture or horticulture for members of the public, i.e., a program at a service club meeting.
- Conducted a program educating students at the high school or college level about the benefits of a career in floriculture and horticulture.
- Engaged in or supported scientific research designed to improve the quality or selection of floriculture and horticulture varieties.
- Received an award from SAF or another floriculture and horticulture organization recognized by SAF recognizing the candidate’s contribution.
- Served as a designer or commentator at an industry gathering such as a convention or educational program.
- Created extensive content showing expertise on flowers and plants on a social media outlet, YouTube channel or on TV creating a voice, new perspective, or new audience for floral products.
- Acted as a spokesperson for promoting flowers, plants and/or design on a social media platform with at least 1,000 subscribers.
AAF Members Eligible to Provide Endorsement Letters
| Rochette Allen, AAF | Ralph Giordano, AAF, AIFD, CFD, CEJ, FSMD, PFCI | Gail Pabst AAF |
| Linda Anderson AAF | Joshua Glass AAF | Nicole Palazzo AAF |
| Robert Aykens AAF | Paul Goodman AAF, MBA, PFCI | Sue Palazzo AAF |
| Tom Aykens AAF | Debbie Gordy AAF | Cameron Pappas AAF |
| Cheryl Bakin AAF | William Graham PFCI, AAF, AIFD | Shelley Pease AAF |
| Harvey Barber AAF | Lisa Greene AAF, AIFD, PFCI | Monty Kuakini Pereira, AAF |
| Russ Barley AAF, AIFD, CFD | Rodi Groot AAF | Kathleen Petz CF, AAF, PFCI |
| Jennifer Barnard AAF | Christine Guenther, AAF | Jim Phillip AAF |
| Gertrude Baugh AAF | William Hardin AAF | Patience Pickner AAF, AIFD, PFCI |
| Bradley Beck PFCI, AAF | Marlin Hargrove PFCI, AIFD, AAF | Casey Pickney AAF |
| Jenny Behlings PFCI, SDCF, AAF, AIFD | Adam Havrilla AAF, AIFD, CFD, ICPF, PFCI | Christopher Polites AAF |
| Dorothy Bell AAF, AIFD | Michelle Headrick, AAF, AIFD, PFCI, CEJ, FDI | Rocky Pollitz AIFD, AAF, PFCI, CMG |
| Lacee Bilke AAF, CFD | Dian Helms Brown AAF, AIFD | Kevin Priest AAF |
| Lenzee Bilke AAF, AIFD | Cathy Hillen-Rulloda PFCI, AIFD, AAF | Fiona Prosser AAF |
| Maggie Binet CPF, AAF, AIFD, PFCI | David Hope AIFD, AAF | Ian Prosser AIFD, PFCI, AAF |
| Sylvia Bird AAF, PFCI, AIFD | Mary Linda Horn PFCI, AIFD, OCF, AAF | Michael Pugh AAF |
| Janet Black AAF, AIFD, PFCI | Charles Ingrum AAF | Kaitlin Radebaugh AAF |
| Ryan Black, AAF | Sharon Ivey AAF, PFCI, GMF, CFD, AIFD | Jerome Raska CF, CAFA, AAF, AIFD, PFCI |
| David Boulton PFCI, AAF | Alex Jackson AIFD, AAF, PFCI | Cathy Reifschneider AAF |
| Sam Bowles AAF | Sheldon Jensen, AAF | Robbyn Repp AAF |
| Penelope Bradford AAF | Chuck Johnson AAF | Heidi Richards, AAF |
| Kimberly Brannan AAF | Wayne Jones AAF, AIFD, PFCI | Keith Rockcastle AAF |
| Steve Brickner PFCI, AAF, AIFD | Wendy Jones-Rockcastle, AAF | Rey Rodriguez AIFD, CFD, AAF, TMFA |
| Phillips Brown AAF | Bridget B. Joslin, AAF, AIFD, AMF, CFD, TMF | Liza Roeser AAF |
| Erin Bruno AAF | Harrison Kennicott AAF | Leo Roozen AAF |
| Austin Bryant AAF | David Kesler AAF, AIFD, PFCI, FDI | Phillip Rulloda PFCI, AAF, AIFD |
| Robert Bryant AIFD, AAF | Leanne Kesler AAF, AIFD, PFCI, FDI | Richard Salvaggio AAF, AIFD, CAFA, PFCI |
| Loann Burke AIFD, PFCI, AAF, CFD | Robin Kilbride AAF | D Damon Samuel NAFD, AAF, NMF, PFCI, AIFD |
| Vincenzo Butera PFCI, AAF, AIFD | Sue Klein AAF | Pat Scace AIFD, AAF, CFD |
| Jo Buttram AAF | Mark Knox AAF | Marcia Schaaf AAF |
| Carol Caggiano AAF, PFCI, AIFD | Charles Kremp AAF | W. Kurt Schroeder CFD, PFCI, AAF, AIFD |
| Lani Callister AAF | Jackie Lacey PFCI, CFD, AAF, AIFD | J Schwanke CFD, PFCI, AIFD, AAF |
| Rodger Callister AAF | Dwight Larimer PFCI, AAF | Robert Shibata AAF |
| Michelle Castellano Keeler AAF | Lynn Lary McLean PFCI, AAF, TMF, AIFD | Laura Shinall AAF |
| Debi Chedester AAF | Stacie Lee Banks AAF | Shelby Shy AAF |
| Donald Coleman AAF | Laurie Lemek AAF, AIFD, CFD, PFCI | John Smith AAF |
| Gregory Coleman AAF | M. James Leider AAF | Michael Smith AAF, AIFD, CFD, FDI, FSMD |
| Theresa Colucci AIFD, AAF, PFCI | Nikki Lemler AAF | Pam Smith PFCI, AAF |
| Lorraine Cooper AAF, AIFD, PFCI | Leonard Levy AAF | Renato Sogueco PFCI, AAF |
| Carmen Cosentino AAF, PFCI | John Looby AAF | Augusto Solano AAF |
| Jessica Cosentino AAF | Robert Luthultz AAF | Joseph Stephens AAF |
| Sten Crissey AAF | Shirley Lyons PFCI, AAF | Jenny Thomasson AAF, EMC, AIFD, CFD, PFCI |
| Rodney Crittenden, AAF | Robin Martinez CFD, TMFA, AAF | Lynne Tischler AIFD, EMC, CPFD, AAF, PFCI |
| Jack Cross AAF | Kelly Mace AAF | Heather Towne AIFD, AAF |
| James Daly AAF | Jacob McCall CFD, PFCI, AAF, FSMD, AIFD | Michael Trogdon AAF |
| Darenda Darnell-Garbarz AAF | Sharon McGukin AAF, PFCI, AIFD | Renee Tucci AAF, AIFD, PFCI, CFD |
| Mary Ann DeBerry, AAF, CFD, TMFA | Susan McKnight AAF, AIFD | Carlos Uribe AAF |
| Heather de Kok AIFD, PFCI, AAF | Jodi McShan AIFD, CFD, PFCI, AAF | John “J.P.” Varvarigos, AAF |
| Gus De La Flor AAF | Tony Medlock PFCI, AAF, AIFD | Brian Vetter AAF, AIFD, AzMF, PFCI |
| Kate Delaney AAF | Abel Gonzalez Menico AAF, AIFD, CFD, PFCI, TMF | Roger Villere AAF |
| James DelPrince AAF, PFCI, AIFD | H. Michael Mellano AAF | Pattie Wallander, AAF, AIFD, PFCI, CFD, ICPF |
| Cheryl Denham AzMF, AAF | Martin Meskers AAF | Laura Walsh AAF |
| Michael Derouin AAF, PFCI, CAFA, AIFD | Marvin Miller AAF | Charles Walton AAF |
| Lane DeVries AAF | Michael Miller AAF | Gina Waters AAF |
| Steve Dionne AAF | Richard Milteer AAF, AIFD, PFCI, IFDA | Eileen Weber AAF |
| Traci Dooley AAF | Frank Mischler AAF | Lisa Weddel AIFD, AAF, PFCI |
| Chris Drummond AAF, PFCI | David Mitchell AAF | Donald Weder AAF |
| BJ Dyer AAF, AIFD | George Mitchell PFCI, AAF, AIFD | Brian Wheat PFCI, AAF |
| Bruce Easley TMFA, AAF | Egon Molbak AAF | Lori Wheat AAF |
| Kym Erickson MNCF, CF, AAF | Carrie Moore AAF | Carma White AAF |
| Tim Farrell AIFD, AAF, PFCI | Emma Jean Morgan AAF | Dean White AAF, AIFD, PFCI |
| Toomie Farris AIFD, AAF | L. Lynne Moss AIFD, PFCI, AAF | Mike Whittle AAF |
| Michele Feld AAF, AIFD | Wilna Mullis AAF | John Wilkins AAF |
| Patricia Fowler AAF, AIFD, CFD, PFCI | Mark Nance AAF | Robert Williams AAF, PFCI |
| Edward Gage AAF | Terril Nell AAF | Marcia Wilson CFD, AAF |
| Chuck Gainan AAF | Steven Newman AAF | Eddie Wingrat AAF |
| Zoe Gallina AAF | James Nordlie AIFD, AAF | Derek Woodruff CF, AIFD, CFD, AAF, PFCI |
| Gary Gallup AAF | Dianna Nordman AAF | Robbin Yelverton MCF, PFCI, CF, AIFD, AAF |
| Pete Garcia AAF | Christopher Norwood AIFD, AAF, CFD, PFCI | Sandi Yoshihara-Shiff AIFD, CPF, AAF |
| Ramon Garcia AAF | Emmett O’Dell AIFD, AAF | Ken Young AAF |
| David Gaul AAF | Skip Paal AAF |
2026 AAF Membership Timeline
Candidates who meet the minimum criteria listed above and submit a complete application, along with all required supporting documentation, by the April 1 deadline will be considered for admission by the Awards Committee.
Materials received after the application deadline will be held for consideration the following year.
April 1
Application Deadline
Eligible candidates must submit completed application, payment, and all required documentation by the deadline noted above.
April - May
Review Process
Each application is carefully reviewed and evaluated for admittance by the Awards Committee.
May
Notification of Status
If your application is accepted, SAF will notify you by the end of May so you have time to make arrangements to attend SAF’s Annual Convention.
August
Induction Ceremony
New AAF members are officially inducted during the Stars of the Industry Awards Ceremony at SAF’s Annual Convention.
Apply for AAF Membership Today
BEFORE YOU APPLY, PLEASE READ THE FOLLOWING CAREFULLY:
- Review all eligibility criteria, details, and deadlines on this page before beginning your application.
- Complete the application fully and accurately. All information will be kept confidential.
- The $150 non-refundable application fee must be included with your submission. All AAF applicant businesses must also maintain an active SAF membership.
- Applications remain active for two years. You may update your materials during that time, and updates will be requested as needed.
