American Academy of Floriculture (AAF) - safnow.org

 

 

 

 

 

 

 

 

American Academy of Floriculture (AAF)

Recognizing leaders whose dedication strengthens the floral industry and their communities.

The American Academy of Floriculture (AAF) honors floral industry professionals who have shown exceptional dedication to both the industry and their local communities.

Earning the AAF designation distinguishes you as a lifelong leader committed to advancing floriculture and serving others. Inductees are celebrated by their peers during the Stars of the Industry Awards Dinner at SAF’s annual convention.

For questions about eligibility or the application process, contact Celeste O’Keefe at cokeefe@safnow.org.

Why Choose AAF?

Industry Recognition

Join an elite group of floral professionals celebrated for leadership, innovation, and service. The AAF title sets you apart as a respected expert and trusted voice in the industry.

Professional Growth

Earning your AAF demonstrates a lifelong commitment to learning, excellence, and giving back — opening doors to new opportunities, collaborations, and leadership roles.

Community & Legacy

AAF members don’t just work in floriculture — they help shape its future. Strengthen your connections, inspire others, and leave a lasting impact on your industry and community.

AAF Eligibility Criteria

The criteria below outline the minimum requirements for applicants to the American Academy of Floriculture. Meeting them does not automatically confer membership or ensure admission.

I. General Criteria

→ The candidate for admission must be a member in good standing of the Society of American Florists for three years or more and must maintain that membership to use the AAF designation.

→ If applicants are owners, principals or partners of a business, they must have a favorable credit rating as evidenced by three letters from trade references. If applicants are employees of a member firm, they must provide two letters of personal reference. Personal reference letters should be from employees from your company.

→ The candidate for admission must be endorsed in writing by two current members of the Academy. Endorsement letters should not be from immediate family members or same company employees. (see AAF members listed in dropdown below).

→ The candidate for admission must have served or worked in the floral industry on a full-time basis a minimum of five years.

II. Community Service Criteria

As evidence of community service, a candidate should meet three of the criteria listed below.

The Awards Committee will evaluate each of these criteria on its individual merits. Please include all community involvement on the application.

  • Current or formerly active member of a community service organization such as the Kiwanis, Soroptimists, PTA, etc.
  • Has been actively involved in a community service project.
  • Has been active in charities and/or religious leadership.
  • Served as chairman of a local civic service project.
  • Actively participated in a neighborhood or community improvement or beautification project.
  • Served as an officer of a neighborhood or community organization.
  • Served as an officer or director of a community service group or organization.
  • Has been actively involved in a local issue or referendum such as a school bond or tax issue.
  • Served as an elected local or state official.
  • Served on a community board such as a planning board.
  • Received an award for community service.
  • Other community service.
III. Industry Support Criteria

An AAF candidate must:

→ Be a member of the local, state or regional allied floral organization serving his or her area, if available.

→ Have served as a member of a committee or on the board of directors of a local, state, or regional allied floral organization, or the Society of American Florists or another major national floral association recognized by the Society of American Florists, such as WF&FSA, AIFD, wire services, etc.

→ Meet at least three of the following criteria:

  • Attended an educational program sponsored by SAF or a floriculture and horticulture organization recognized by SAF designed to improve the candidate’s competence in the floral business.
  • Attended a state, regional or national convention of a floricultural organization recognized by the Society of American Florists.
  • Conducted at least 60 minutes’ worth of educational programming (a seminar, class, series of classes or how-tos).
  • Written an article published in the official publication of SAF or one of its allied organizations.
  • Conducted a program of at least 30 minutes’ duration on some aspect of floriculture or horticulture for members of the public, i.e., a program at a service club meeting.
  • Conducted a program educating students at the high school or college level about the benefits of a career in floriculture and horticulture.
  • Engaged in or supported scientific research designed to improve the quality or selection of floriculture and horticulture varieties.
  • Received an award from SAF or another floriculture and horticulture organization recognized by SAF recognizing the candidate’s contribution.
  • Served as a designer or commentator at an industry gathering such as a convention or educational program.
  • Created extensive content showing expertise on flowers and plants on a social media outlet, YouTube channel or on TV creating a voice, new perspective, or new audience for floral products.
  • Acted as a spokesperson for promoting flowers, plants and/or design on a social media platform with at least 1,000 subscribers.
AAF Members Eligible to Provide Endorsement Letters
Rochette Allen, AAFRalph Giordano, AAF, AIFD, CFD, CEJ, FSMD, PFCIGail Pabst AAF
Linda Anderson AAFJoshua Glass AAFNicole Palazzo AAF
Robert Aykens AAFPaul Goodman AAF, MBA, PFCISue Palazzo AAF
Tom Aykens AAFDebbie Gordy AAFCameron Pappas AAF
Cheryl Bakin AAFWilliam Graham PFCI, AAF, AIFDShelley Pease AAF
Harvey Barber AAFLisa Greene AAF, AIFD, PFCIMonty Kuakini Pereira, AAF
Russ Barley AAF, AIFD, CFDRodi Groot AAFKathleen Petz CF, AAF, PFCI
Jennifer Barnard AAFChristine Guenther, AAFJim Phillip AAF
Gertrude Baugh AAFWilliam Hardin AAFPatience Pickner AAF, AIFD, PFCI
Bradley Beck PFCI, AAFMarlin Hargrove PFCI, AIFD, AAFCasey Pickney AAF
Jenny Behlings PFCI, SDCF, AAF, AIFDAdam Havrilla AAF, AIFD, CFD, ICPF, PFCIChristopher Polites AAF
Dorothy Bell AAF, AIFDMichelle Headrick, AAF, AIFD, PFCI, CEJ, FDIRocky Pollitz AIFD, AAF, PFCI, CMG
Lacee Bilke AAF, CFDDian Helms Brown AAF, AIFDKevin Priest AAF
Lenzee Bilke AAF, AIFDCathy Hillen-Rulloda PFCI, AIFD, AAFFiona Prosser AAF
Maggie Binet CPF, AAF, AIFD, PFCIDavid Hope AIFD, AAFIan Prosser AIFD, PFCI, AAF
Sylvia Bird AAF, PFCI, AIFDMary Linda Horn PFCI, AIFD, OCF, AAFMichael Pugh AAF
Janet Black AAF, AIFD, PFCICharles Ingrum AAFKaitlin Radebaugh AAF
Ryan Black, AAFSharon Ivey AAF, PFCI, GMF, CFD, AIFDJerome Raska CF, CAFA, AAF, AIFD, PFCI
David Boulton PFCI, AAFAlex Jackson AIFD, AAF, PFCICathy Reifschneider AAF
Sam Bowles AAFSheldon Jensen, AAFRobbyn Repp AAF
Penelope Bradford AAFChuck Johnson AAFHeidi Richards, AAF
Kimberly Brannan AAFWayne Jones AAF, AIFD, PFCIKeith Rockcastle AAF
Steve Brickner PFCI, AAF, AIFDWendy Jones-Rockcastle, AAFRey Rodriguez AIFD, CFD, AAF, TMFA
Phillips Brown AAFBridget B. Joslin, AAF, AIFD, AMF, CFD, TMFLiza Roeser AAF
Erin Bruno AAFHarrison Kennicott AAFLeo Roozen AAF
Austin Bryant AAFDavid Kesler AAF, AIFD, PFCI, FDIPhillip Rulloda PFCI, AAF, AIFD
Robert Bryant AIFD, AAFLeanne Kesler AAF, AIFD, PFCI, FDIRichard Salvaggio AAF, AIFD, CAFA, PFCI
Loann Burke AIFD, PFCI, AAF, CFDRobin Kilbride AAFD Damon Samuel NAFD, AAF, NMF, PFCI, AIFD
Vincenzo Butera PFCI, AAF, AIFDSue Klein AAFPat Scace AIFD, AAF, CFD
Jo Buttram AAFMark Knox AAFMarcia Schaaf AAF
Carol Caggiano AAF, PFCI, AIFDCharles Kremp AAFW. Kurt Schroeder CFD, PFCI, AAF, AIFD
Lani Callister AAFJackie Lacey PFCI, CFD, AAF, AIFDJ Schwanke CFD, PFCI, AIFD, AAF
Rodger Callister AAFDwight Larimer PFCI, AAFRobert Shibata AAF
Michelle Castellano Keeler AAFLynn Lary McLean PFCI, AAF, TMF, AIFDLaura Shinall AAF
Debi Chedester AAFStacie Lee Banks AAFShelby Shy AAF
Donald Coleman AAFLaurie Lemek AAF, AIFD, CFD, PFCIJohn Smith AAF
Gregory Coleman AAFM. James Leider AAFMichael Smith AAF, AIFD, CFD, FDI, FSMD
Theresa Colucci AIFD, AAF, PFCINikki Lemler AAFPam Smith PFCI, AAF
Lorraine Cooper AAF, AIFD, PFCILeonard Levy AAFRenato Sogueco PFCI, AAF
Carmen Cosentino AAF, PFCIJohn Looby AAFAugusto Solano AAF
Jessica Cosentino AAFRobert Luthultz AAFJoseph Stephens AAF
Sten Crissey AAFShirley Lyons PFCI, AAFJenny Thomasson AAF, EMC, AIFD, CFD, PFCI
Rodney Crittenden, AAFRobin Martinez CFD, TMFA, AAFLynne Tischler AIFD, EMC, CPFD, AAF, PFCI
Jack Cross AAFKelly Mace AAFHeather Towne AIFD, AAF
James Daly AAFJacob McCall CFD, PFCI, AAF, FSMD, AIFDMichael Trogdon AAF
Darenda Darnell-Garbarz AAFSharon McGukin AAF, PFCI, AIFDRenee Tucci AAF, AIFD, PFCI, CFD
Mary Ann DeBerry, AAF, CFD, TMFASusan McKnight AAF, AIFDCarlos Uribe AAF
Heather de Kok AIFD, PFCI, AAFJodi McShan AIFD, CFD, PFCI, AAFJohn “J.P.” Varvarigos, AAF
Gus De La Flor AAFTony Medlock PFCI, AAF, AIFDBrian Vetter AAF, AIFD, AzMF, PFCI
Kate Delaney AAFAbel Gonzalez Menico AAF, AIFD, CFD, PFCI, TMFRoger Villere AAF
James DelPrince AAF, PFCI, AIFDH. Michael Mellano AAFPattie Wallander, AAF, AIFD, PFCI, CFD, ICPF
Cheryl Denham AzMF, AAFMartin Meskers AAFLaura Walsh AAF
Michael Derouin AAF, PFCI, CAFA, AIFDMarvin Miller AAFCharles Walton AAF
Lane DeVries AAFMichael Miller AAFGina Waters AAF
Steve Dionne AAFRichard Milteer AAF, AIFD, PFCI, IFDAEileen Weber AAF
Traci Dooley AAFFrank Mischler AAFLisa Weddel AIFD, AAF, PFCI
Chris Drummond AAF, PFCIDavid Mitchell AAFDonald Weder AAF
BJ Dyer AAF, AIFDGeorge Mitchell PFCI, AAF, AIFDBrian Wheat PFCI, AAF
Bruce Easley TMFA, AAFEgon Molbak AAFLori Wheat AAF
Kym Erickson MNCF, CF, AAFCarrie Moore AAFCarma White AAF
Tim Farrell AIFD, AAF, PFCIEmma Jean Morgan AAFDean White AAF, AIFD, PFCI
Toomie Farris AIFD, AAFL. Lynne Moss AIFD, PFCI, AAFMike Whittle AAF
Michele Feld AAF, AIFDWilna Mullis AAFJohn Wilkins AAF
Patricia Fowler AAF, AIFD, CFD, PFCIMark Nance AAFRobert Williams AAF, PFCI
Edward Gage AAFTerril Nell AAFMarcia Wilson CFD, AAF
Chuck Gainan AAFSteven Newman AAFEddie Wingrat AAF
Zoe Gallina AAFJames Nordlie AIFD, AAFDerek Woodruff CF, AIFD, CFD, AAF, PFCI
Gary Gallup AAFDianna Nordman AAFRobbin Yelverton MCF, PFCI, CF, AIFD, AAF
Pete Garcia AAFChristopher Norwood AIFD, AAF, CFD, PFCISandi Yoshihara-Shiff AIFD, CPF, AAF
Ramon Garcia AAFEmmett O’Dell AIFD, AAFKen Young AAF
David Gaul AAFSkip Paal AAF

2026 AAF Membership Timeline

Candidates who meet the minimum criteria listed above and submit a complete application, along with all required supporting documentation, by the April 1 deadline will be considered for admission by the Awards Committee.

Materials received after the application deadline will be held for consideration the following year.

April 1

Application Deadline

Eligible candidates must submit completed application, payment, and all required documentation by the deadline noted above.

April - May

Review Process

Each application is carefully reviewed and evaluated for admittance by the Awards Committee.

May

Notification of Status

If your application is accepted, SAF will notify you by the end of May so you have time to make arrangements to attend SAF’s Annual Convention.

August

Induction Ceremony

New AAF members are officially inducted during the Stars of the Industry Awards Ceremony at SAF’s Annual Convention.

Apply for AAF Membership Today

BEFORE YOU APPLY, PLEASE READ THE FOLLOWING CAREFULLY:

  1. Review all eligibility criteria, details, and deadlines on this page before beginning your application.
  2. Complete the application fully and accurately. All information will be kept confidential.
  3. The $150 non-refundable application fee must be included with your submission. All AAF applicant businesses must also maintain an active SAF membership.
  4. Applications remain active for two years. You may update your materials during that time, and updates will be requested as needed.

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