Future Taskforce

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Board Champion:
Michelle Castellano Keeler, AAF
Mellano & Company
734 Wilshire Rd
San Luis Rey, CA 92068-0100
Tel: 760-433-9550
Email


Matt Altman
Altman Plants/Floragem
3742 Blue Bird Canyon Rd
Vista, CA 92084
Tel: 760-744-8191
Email


Jennifer Barnard
Tillie’s Flower Shop
3701 E Harry St
Wichita, KS 67218-3714
Tel: 316-687-0630
Email

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Joaquin de la Torre
Ball SB
7270 NW 12th St
Miami, FL 33126
Tel: 305-495-8477
Email


Brad Levy

Allen’s Flowers & Plants
5225 Lovelock St
San Diego, California 92110-4012
Tel (619) 460-3192
Email


Farai Madziva
Kitayama Brothers Inc.
Watsonville, CA 
Tel (650) 495-4544
Email


Alejandro Perez
Komet Sales
951 Brickell Ave #3210
Miami, FL 33131
Tel: 786-206-0554
Email


Keith Rockcastle
Rockcastle Florist
870 Long Pond Rd
Rochester, NY 14612-3049
Tel: 585-225-3640
Email

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.
Liza Roeser

FiftyFlowers
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021
Email

Jenny Thomasson, AIFD, PFCI, of Stems in Florissant, Missouri
Jenny Thomasson, AIFD, PFCI
Stems
210 St Francois
Florissant, MO 63031
Tel: 314-972-7836
Email


Susie Bachman West

Bachman’s, Inc.
6010 Lyndale Ave S
Minneapolis, Minnesota 55419
Tel (612) 861-7661
Email


Staff liaison
Mary Westbrook
Editor in Chief of Floral Management
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, Virginia 22314
Tel: 703-838-5232
Fax: 703-836-8705
Email

2019 © Society of American Florists

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