Connections Taskforce

If you would like to receive contact information for a particular taskforce member, please reach out to SAF staff on LiveChat.


Board Champion:
Bill LaFever, PFCI
Bill Doran Company
619 W. Jefferson St
Rockford, IL 61103
Tel: 815-965-6042


Stacie Lee Banks, AAF

Lee’s Flower & Card Shop Inc
1026 U St NW
Washington, DC 20001
Tel: 202-265-4965
Fax: 202-483-5887

Rodger Callister
Rodger Callister
Ensign Wholesale Floral
2985 S 300 W
Salt Lake City, UT 84115
Tel: 801-359-8746


Alvaro Crespo
Lihmil, Inc
1401 Old Greensboro Rd
Kernersville, NC 27284
Tel: 910-354-1790


Michelle Headrick, AIFD, CFD, FDI, PFCI
Image Floral and Event Design
17801 NE 65th Ct
Vancouver, WA 98686
Tel: 503-223-8089


Juan David Lecuona
Deliflor Latin America
P.O Box 429
Rionegro, Colombia
Tel: 573-105-048183
Fax: 574-444-8794108


Laurie Lemek, AIFD, CFD, PFCI
Floral Balance
52 Hillside Dr
Ellington, Connecticut 06029
Tel: 860-716-5761


Sandy Nielsen
Nielsen’s Florist and Garden Shop
1405 Post Rd
Darien, Connecticut 06820-5419
Tel 203-655-2541


Keith Rockcastle
Rockcastle Florist
870 Long Pond Rd
Rochester, NY 14612-3049
Tel: 585-225-3640

Liza Atwood Fifty Flowers Boise, Idaho Liza Atwood is founder and CEO of Fifty Flowers in Boise, Idaho. She has spent 24 years in the industry. Her expertise is in fresh cut flower sourcing and marketing. She belongs to the Association for Wedding Professionals International, the Association of Bridal Consultants, the Wedding Industry Professional Association and NorCal. She has written two articles for Rent My Wedding magazine. Atwood has a Bachelor’s degree from Texas A&M University and belongs to Entrepreneurs’ Organization, a global non-profit.
Liza Roeser

FiftyFlowers
2404 W Bank Dr
Boise, ID 83705-2577
Tel: 805-322-0021


F.J. Trzuskowski
Continental Floral Greens
PO Box 429
Belfair, Washington 98528
Tel 208-720-1925


Staff liaison
Laura Weaver
Director, Meetings and Conventions
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, Virginia 22314
Tel: 703-838-5221
Fax: 703-836-8705

2019 © Society of American Florists

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