By Mary Westbrook
“I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the association’s LiveChat on its website. “Is that possible?”
Not only is it possible — it’s easy! “SAF Proud Member” logos are among the offerings of Web, Facebook Graphics & Banners available exclusively to members.
The logos show your association pride and they also send a powerful message to customers. “Consumers view florists who belong to professional groups, such as SAF, state and local trade associations, and local community and civic organizations, as being the best in their field,” said Jenny Scala, SAF director of marketing and communications.
She encourages members to promote their professionalism in the industry by displaying the “SAF Proud Member” logo on their websites and blogs.
Mary Westbrook is the editor in chief of Floral Management magazine.