While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided outdated information, mistakes or an unnecessaril... Read more
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions that included disparaging references to f... Read more
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the Society of American Florists contacted Massa... Read more
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an average of $146.84 — some advertisers are... Read more
