SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global...
See an Ad Bashing Flowers? Tell SAF
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industry news
2024 Industry Snapshot
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty —...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Survey: Sustainability Gains Momentum in Floristry Amid Barriers
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
