Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel...
Colorado Florist Named SAF’s Next President-Elect
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Lean on SAF’s Resources for a Successful Petal It Forward
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one...
5 Reasons to Petal It Forward on Oct. 18
In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for...
New SAF President Sets Sights on More Industry Collaboration
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history...
SAFPAC Fundraiser Sets New Record for Advocacy Efforts
[mom_video type='vimeo' id='866422645' width='900' height='506'] The Society of American Florists’ annual fundraiser for its political action fund...
Member Spotlight: Kelly Shore of The Floral Source in Olney, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Brand Your Oct. 18 Petal It Forward Event
The Society of American Florists’ ninth annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger,...
State of the Industry: Plenty of Reason to Celebrate
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate...
‘Amistad’ Double Oriental Lily Wins Outstanding Varieties Competition
'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
CalFlowers Wins SAF’s Marketer of the Year Award
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...