Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event,...
Education, Innovation and Community Await in Phoenix
read more
education
SAF Launches New Course to Boost Digital Marketing
One of the busiest holidays is right around the corner. Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day...
Worried Young Talent Will Leave Your Business? Try This
Cristina Ramos of Lovingly contributes to the discussion with her peers at Next Gen LIVE! in February. Bosses say the event is a great way to invest...
Break Down Barriers to Sustainable Floristry
If composting services aren't available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick...
Holiday Prep: Stand Out Online
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Next Gen LIVE! Offers ‘Incredible Value’ for Young Floral Pros
Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Floral Associations Push Congress for Cost-Saving Measure
SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
New Webinar Series Introduces Students to Horticulture
https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Digital Power Up: Capture More Sales with Local Pages
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...