SAF MONTHLY TOP PICKS
Curated SAF resources for florists to drive sales and profits each monthJanuary 2026 Top Picks
December 2025 Top Picks
November 2025 Top Picks
Everything you need to thrive this season is at your fingertips in SAF’s Holiday Resource Toolkit. Find the 2025 Seasonal Success Strategies webinar recording, expert business articles, downloadable graphics, and more — all designed to help you streamline operations and boost sales.
Stay In-The-Know With SAF News on Spotify
Stay informed on the go! Tune in to SAF’s new Spotify channel, “SAF News Now,” to hear expert insights, industry updates, and top newsletter articles — anytime, anywhere.
October 2025 Top Picks
September 2025 Top Picks
August 2025 Top Picks
Top Takeaways from SAF’s 140th Annual Convention
Join us for a Virtual Idea Exchange on Tuesday, August 26 at 2 PM ET to hear top takeaways from SAF Phoenix 2025. Whether you attended or couldn’t make it, this is your chance to catch up on key insights and learn how fellow floral pros are putting ideas into action.
Stay Visible in the Age of AI Search
Voice assistants and AI tools are changing how customers search for flowers. This Floral Management article explains what florists need to know about Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), and offers simple, actionable tips to help your business show up in voice searches and AI platforms like ChatGPT.
Tips and Tools for Profitability
Equip your floral business with expert-led courses, tools, and resources designed to boost your bottom line. From sales forecasting and wage control to pricing strategies, this toolkit has actionable insights to improve profitability, strengthen financial performance, and set your shop up for long-term success.
July 2025 Top Picks
June 2025 Top Picks
May 2025 Top Picks
April 2025 Top Picks
Build Employee Loyalty With Meaningful Benefits
Attract top talent and keep your team engaged with creative, cost-effective perks beyond hourly wages. Join us for a virtual Idea Exchange on April 8 at 2 PM EST to explore practical strategies for using bonuses, benefits, and incentives to increase performance, loyalty, and long-term growth.
Plan, Prep, Promote & Profit This Mother’s Day!
Get ready for a successful holiday with SAF’s Mother’s Day Prep Toolkit—your one-stop resource for smarter planning, marketing, staffing, delivery, and more. Access industry insights, sales tips, training tools, and real-world strategies.
Navigate Policy and Economic Change With Confidence
SAF’s Tariff Resource Toolkit provides the information you need to navigate changing trade policies. Access expert-led webinars, policy updates, pricing advice, and customer communication templates to help your business stay informed and prepared.
March 2025 Top Picks
Strengthen Your Team and Your Business
Join your peers on March 11 at 2:00 PM ET for a virtual discussion on the best human resource strategies to strengthen your team and your business. Learn how to create clear job descriptions, streamline management with top HR tools, and set workplace policies for better team alignment.
February 2025 Top Picks
Tariffs, Policy Impacts, & The Economy
In this exclusive virtual event (held Jan. 29) SAF Senior Lobbyist Joe Bischoff, Ph.D., and Chief Economist Charlie Hall, Ph.D., share expert insights on upcoming teriffs, policy changes, risk mitigation, and SAF’s advocacy efforts on Capitol Hill – to help floral businesses prepare for what’s ahead.
Turn Transactions into Connections This Valentine’s Day
In this short read from Floral Management, sales expert Tim Huckabee shows how combining efficiency with empathy can turn simple transactions into lasting customer connections. Learn how tuning into emotions, offering thoughtful suggestions, and avoiding rushed sales can help your shop shine this Valentine’s Day!
Hiring Valentine’s Day Drivers? Train Them Fast!
Get your delivery team up to speed with this on-demand training course! Perfect for new full-time or part-time drivers, it covers essential delivery procedures, safe driving tips, packaging and loading techniques, and more – all in 30 minutes!
January 2025 Top Picks
Leveraging the Love of Plants
Houseplants are more than a trend—they’re a growth opportunity for your business! Join your peers on Jan. 9 at 2 PM ET for a discussion on how to grow plant sales. Explore pricing strategies, plant services like office plantscaping, tips to sell more plants forValentine’s Day and more.
Turn Small Holidays into BIG Sales!
Special Event: 2025 Policy Impacts and Economic Insights
December 2024 Top Picks
Holiday Prep Made Easy
Explore articles on marketing, staffing and strategies to increase online conversions, watch on-demand webinars with tips and advice, access ready-to-use social graphics and more.
Navigate Policy Shifts in 2025
Boost Holiday Sales with SEO
November 2024 Top Picks
Streamline Your Holiday Business
Join us on Nov. 7 at 2 PM ET for a virtual discussion on optimizing holiday operations. Gain insights on ordering, scheduling, driving foot traffic, leveraging new trends and more to ensure a successful season.
SAF’s Holiday Resource Package is here! Learn from articles, webinars, expert tips and more to prepare for the holiday rush. View Resources
Grow Your Bottom Line (and Save 40%)
Minimize Holiday Greens Waste
October 2024 Top Picks
Boost Customer Retention with a Loyalty Program
Join us Oct. 10 at 2 PM ET for a virtual discussion about building a successful customer loyalty program. Discover the most valued rewards, effective communication tips, and the best tools to manage your program efficiently.
Is Your Pricing on Point?
SAF offers resources to help you manage costs and price for profit. Find worksheets to create a customized pricing structure, master floral recipes to control cost, take a course on reducing cost of goods sold and more.
Prepare to Petal It Forward!
Brighten your community and gain visibility for your business by spreading the power of flowers on Oct. 16! SAF has everything you need to ensure your event is successful, from step-by-step instructions and press release templates to social media assets, flower cards, logos, and more.
September 2024 Top Picks
Unlock the Power of Community Connections
Join a virtual discussion about building community connections, enhancing brand visibility, and growing customer loyalty, on Sept. 19 at 2 PM ET. Discover strategies to boost sales, forge partnerships, and give back to your community.
Improve Your Customer Service
Listen as sales and service expert Tim Huckabee poses as a customer and calls florists across the U.S. Then, read his column “Flower Sale or Fail” for insights on what the sales rep could have done better. The first call focuses on a common order: A birthday gift.
Boost Sales and Exposure! Petal It Forward on Oct. 16
Petal It Forward is more than a feel-good event — it’s a powerful opportunity to enhance your brand and increase sales! By hosting a flower giveaway, you can connect with new customers, form new local partnerships, grow your social media presence, gain valuable media attention, and more.
August 2024 Top Picks
Virtual Recap: SAF Miami 2024 Takeaways
Can’t make it to SAF’s annual convention next week (or couldn’t attend every session on your packed agenda)? Join us for a virtual Idea Exchange on August 27 at 2 PM ET. Get key takeaways from the 20 education sessions and see how your floral peers are implementing strategies they learned in their businesses.
Give Your Business an SEO Checkup
Google is constantly updating, which means your current SEO tactics might already be outdated – and hurt your search ranking. This short read from Floral Management reveals the latest strategies to boost online visibility, including creating a Google My Business profile, optimizing your FAQ section, managing reviews and more.
Curated Resources to Leverage the Latest Technology
Elevate your operations with SAF’s Technology Resource Package, available on the Floral Education Hub. Access valuable insights on SEO, AI strategies, cybersecurity, and a recording of last month’s Idea Exchange, where floral professionals share top technology tips for success.
July 2024 Top Picks
Tap Into Tech
Join your peers on July 16 at 2 PM ET for a virtual Idea Exchange to discuss how to overcome technology challenges, optimize systems, and safeguard your business against cyber threats.
Ensure Long-Lasting Blooms
rain new employees and boost your team’s expertise in maintaining the quality and longevity of fresh flowers with SAF’s care and handling resources. Find articles with expert tips and tricks, an in-depth course, and a quiz to test your knowledge.
Transform Your Website into a Sales Powerhouse
Discover proven tactics to boost e-commerce sales and turn your online storefront into your biggest sales driver in this short read from Floral Management magazine. Get insights on spotlighting inventory, leveraging live chat, optimizing for SEO, and more.
June 2024 Top Picks
Navigating Sustainability: From Sourcing to Communication
Learn how to make your floral business more sustainable with actionable steps, including sourcing sustainable products, adopting eco-friendly practices, and effectively communicating these efforts to your customers. Plus, insights on navigating discussions about the floral industry’s carbon footprint with the media. Join us on June 18 at 2 PM ET.
Level Up Your Wedding Consultations
In this short read from Floral Management, Eastern Floral in Grand Rapids, Michigan, reveals the success of their personalized consultation area. Couples are put at ease when they arrive to discuss budget, style, colors and view displays in a chic and comfortable setting. This simple addition can foster trust and sets your business apart, enhancing the overall wedding planning experience.
Summer Slowdown? Elevate Your Sales Skills
Step into the world of mystery shopping with sales guru Tim Huckabee of The Profitable Florist! SAF’s new training series reveals secrets to successful sales through real mystery shopper calls and expert feedback. Learn what your team is doing well and where you can improve with seven short modules. Free for SAF members!
May 2024 Top Picks
Get Ready for Wedding Season
Join your peers on May 21 at 2 PM ET to discover the secrets of pricing weddings for maximum profit. Experienced wedding florists share their tips on pricing — from pinning boutonnières to calculating design labor — and hacks for finding cost savings.
Last-Minute Mother’s Day Resources
Find tips to generate positive media coverage, answer customers’ sustainability questions, fine-tune your marketing, keep your team calm, respond to online reviews, reflect on your post-holiday performance, and more with last-minute Mother’s Day resources.
Boost Your Reputation with Tap Cards
Online reviews are vital to attract customers but gathering them can be challenging. This short read from Floral Management magazine explains how to customize and use Google review tap cards to easily get more reviews, improve SEO, and enhance your online reputation.
April 2024 Top Picks
Two virtual learning opportunities this month
- Prepare for a successful Mother’s Day with a discussion on staffing, marketing, delivery, pre-orders and more during SAF’s Idea Exchange on April 11 at 2 PM ET.
- Connect with professionals from across the supply chain at SAF’s exclusive Trends and Challenges Discussion, April 18 at 2 PM. Find out how your business can leverage opportunities, overcome challenges, and gain a better understanding of the industry.
Mother’s Day Survival Guide
Make this Mother’s Day a breeze with SAF’s Mother’s Day Survival Guide. From product selection to streamlining delivery processes, we’ve got you covered! Find practical tips and expert insights to forecast sales, optimize your website, plan staffing, fine-tune your marketing, and more.
Navigate Gen Z Dynamics in the Workplace
Struggling to connect with your Gen Z team members? Check out this read from Floral Management magazine, which provides strategies for understanding and engaging with the next generation. Gain insights into their values, collaboration styles, and more to bridge the generational gap.
March 2024 Top Picks
Help the Next Generation Succeed
Building on the education at Next Gen LIVE!, join SAF for a virtual Idea Exchange on March 19 at 2 PM ET to discuss what the next generation needs to thrive. Floral peers of all ages will offer insights on how leaders can support young floral pros, tap into their desire for work-life balance, and help them find meaning and develop in their careers.
Unlock Streaming Potential to Reach Your Target Audience
As ad-supported streaming continues to grow in popularity, so do the opportunities for targeted advertising. In this short read from Floral Management magazine, find out how you can reach young, affluent audiences by leveraging over-the-top (OTT) advertising on streaming platforms.
Discover Your Shop’s Value
Do you know what your business is worth? Whether you’re considering a sale, purchase, buyout, or estate valuation, this 30-minute course on SAF’s Floral Education Hub, presented by Paul Goodman, MBA, PFCI, covers all the essential steps to determine your business’s value.