Tap Into Tech

Join your peers on July 16 at 2 PM ET for a virtual Idea Exchange to discuss how to overcome technology challenges, optimize systems, and safeguard your business against cyber threats.

Ensure Long-Lasting Blooms

rain new employees and boost your team’s expertise in maintaining the quality and longevity of fresh flowers with SAF’s care and handling resources. Find articles with expert tips and tricks, an in-depth course, and a quiz to test your knowledge.

Transform Your Website into a Sales Powerhouse

Discover proven tactics to boost e-commerce sales and turn your online storefront into your biggest sales driver in this short read from Floral Management magazine. Get insights on spotlighting inventory, leveraging live chat, optimizing for SEO, and more.

Navigating Sustainability: From Sourcing to Communication

Learn how to make your floral business more sustainable with actionable steps, including sourcing sustainable products, adopting eco-friendly practices, and effectively communicating these efforts to your customers. Plus, insights on navigating discussions about the floral industry’s carbon footprint with the media. Join us on June 18 at 2 PM ET.

Level Up Your Wedding Consultations

In this short read from Floral Management, Eastern Floral in Grand Rapids, Michigan, reveals the success of their personalized consultation area. Couples are put at ease when they arrive to discuss budget, style, colors and view displays in a chic and comfortable setting. This simple addition can foster trust and sets your business apart, enhancing the overall wedding planning experience.

Summer Slowdown? Elevate Your Sales Skills

Step into the world of mystery shopping with sales guru Tim Huckabee of The Profitable Florist! SAF’s new training series reveals secrets to successful sales through real mystery shopper calls and expert feedback. Learn what your team is doing well and where you can improve with seven short modules. Free for SAF members!

Get Ready for Wedding Season

Join your peers on May 21 at 2 PM ET to discover the secrets of pricing weddings for maximum profit. Experienced wedding florists share their tips on pricing — from pinning boutonnières to calculating design labor — and hacks for finding cost savings.

Last-Minute Mother’s Day Resources

Find tips to generate positive media coverage, answer customers’ sustainability questions, fine-tune your marketing, keep your team calm, respond to online reviews, reflect on your post-holiday performance, and more with last-minute Mother’s Day resources.

Boost Your Reputation with Tap Cards

Online reviews are vital to attract customers but gathering them can be challenging. This short read from Floral Management magazine explains how to customize and use Google review tap cards to easily get more reviews, improve SEO, and enhance your online reputation.

Two virtual learning opportunities this month

• Prepare for a successful Mother’s Day with a discussion on staffing, marketing, delivery, pre-orders and more during SAF’s Idea Exchange on April 11 at 2 PM ET.
• Connect with professionals from across the supply chain at SAF’s exclusive Trends and Challenges Discussion, April 18 at 2 PM. Find out how your business can leverage opportunities, overcome challenges, and gain a better understanding of the industry.

Mother’s Day Survival Guide

Make this Mother’s Day a breeze with SAF’s Mother’s Day Survival Guide. From product selection to streamlining delivery processes, we’ve got you covered!  Find practical tips and expert insights to forecast sales, optimize your website, plan staffing, fine-tune your marketing, and more.

Navigate Gen Z Dynamics in the Workplace

Struggling to connect with your Gen Z team members? Check out this read from Floral Management magazine, which provides strategies for understanding and engaging with the next generation. Gain insights into their values, collaboration styles, and more to bridge the generational gap.

Help the Next Generation Succeed

Building on the education at Next Gen LIVE!, join SAF for a virtual Idea Exchange on March 19 at 2 PM ET to discuss what the next generation needs to thrive. Floral peers of all ages will offer insights on how leaders can support young floral pros, tap into their desire for work-life balance, and help them find meaning and develop in their careers.  

Unlock Streaming Potential to Reach Your Target Audience 

As ad-supported streaming continues to grow in popularity, so do the opportunities for targeted advertising. In this short read from Floral Management magazine, find out how you can reach young, affluent audiences by leveraging over-the-top (OTT) advertising on streaming platforms. 

Discover Your Shop’s Value 

Do you know what your business is worth? Whether you’re considering a sale, purchase, buyout, or estate valuation, this 30-minute course on SAF’s Floral Education Hub, presented by  Paul Goodman, MBA, PFCI, covers all the essential steps to determine your business’s value.