SAF MONTHLY TOP PICKS
Curated SAF resources for florists to drive sales and profits each monthNovember 2024 Top Picks
Streamline Your Holiday Business
Join us on Nov. 7 at 2 PM ET for a virtual discussion on optimizing holiday operations. Gain insights on ordering, scheduling, driving foot traffic, leveraging new trends and more to ensure a successful season.
SAF’s Holiday Resource Package is here! Learn from articles, webinars, expert tips and more to prepare for the holiday rush. View Resources
Grow Your Bottom Line (and Save 40%)
Minimize Holiday Greens Waste
October 2024 Top Picks
Boost Customer Retention with a Loyalty Program
Join us Oct. 10 at 2 PM ET for a virtual discussion about building a successful customer loyalty program. Discover the most valued rewards, effective communication tips, and the best tools to manage your program efficiently.
Is Your Pricing on Point?
SAF offers resources to help you manage costs and price for profit. Find worksheets to create a customized pricing structure, master floral recipes to control cost, take a course on reducing cost of goods sold and more.
Prepare to Petal It Forward!
Brighten your community and gain visibility for your business by spreading the power of flowers on Oct. 16! SAF has everything you need to ensure your event is successful, from step-by-step instructions and press release templates to social media assets, flower cards, logos, and more.
September 2024 Top Picks
Unlock the Power of Community Connections
Join a virtual discussion about building community connections, enhancing brand visibility, and growing customer loyalty, on Sept. 19 at 2 PM ET. Discover strategies to boost sales, forge partnerships, and give back to your community.
Improve Your Customer Service
Listen as sales and service expert Tim Huckabee poses as a customer and calls florists across the U.S. Then, read his column “Flower Sale or Fail” for insights on what the sales rep could have done better. The first call focuses on a common order: A birthday gift.
Boost Sales and Exposure! Petal It Forward on Oct. 16
Petal It Forward is more than a feel-good event — it’s a powerful opportunity to enhance your brand and increase sales! By hosting a flower giveaway, you can connect with new customers, form new local partnerships, grow your social media presence, gain valuable media attention, and more.
August 2024 Top Picks
Virtual Recap: SAF Miami 2024 Takeaways
Can’t make it to SAF’s annual convention next week (or couldn’t attend every session on your packed agenda)? Join us for a virtual Idea Exchange on August 27 at 2 PM ET. Get key takeaways from the 20 education sessions and see how your floral peers are implementing strategies they learned in their businesses.
Give Your Business an SEO Checkup
Google is constantly updating, which means your current SEO tactics might already be outdated – and hurt your search ranking. This short read from Floral Management reveals the latest strategies to boost online visibility, including creating a Google My Business profile, optimizing your FAQ section, managing reviews and more.
Curated Resources to Leverage the Latest Technology
Elevate your operations with SAF’s Technology Resource Package, available on the Floral Education Hub. Access valuable insights on SEO, AI strategies, cybersecurity, and a recording of last month’s Idea Exchange, where floral professionals share top technology tips for success.
July 2024 Top Picks
Tap Into Tech
Join your peers on July 16 at 2 PM ET for a virtual Idea Exchange to discuss how to overcome technology challenges, optimize systems, and safeguard your business against cyber threats.
Ensure Long-Lasting Blooms
rain new employees and boost your team’s expertise in maintaining the quality and longevity of fresh flowers with SAF’s care and handling resources. Find articles with expert tips and tricks, an in-depth course, and a quiz to test your knowledge.
Transform Your Website into a Sales Powerhouse
Discover proven tactics to boost e-commerce sales and turn your online storefront into your biggest sales driver in this short read from Floral Management magazine. Get insights on spotlighting inventory, leveraging live chat, optimizing for SEO, and more.
June 2024 Top Picks
Navigating Sustainability: From Sourcing to Communication
Learn how to make your floral business more sustainable with actionable steps, including sourcing sustainable products, adopting eco-friendly practices, and effectively communicating these efforts to your customers. Plus, insights on navigating discussions about the floral industry’s carbon footprint with the media. Join us on June 18 at 2 PM ET.
Level Up Your Wedding Consultations
In this short read from Floral Management, Eastern Floral in Grand Rapids, Michigan, reveals the success of their personalized consultation area. Couples are put at ease when they arrive to discuss budget, style, colors and view displays in a chic and comfortable setting. This simple addition can foster trust and sets your business apart, enhancing the overall wedding planning experience.
Summer Slowdown? Elevate Your Sales Skills
Step into the world of mystery shopping with sales guru Tim Huckabee of The Profitable Florist! SAF’s new training series reveals secrets to successful sales through real mystery shopper calls and expert feedback. Learn what your team is doing well and where you can improve with seven short modules. Free for SAF members!
May 2024 Top Picks
Get Ready for Wedding Season
Join your peers on May 21 at 2 PM ET to discover the secrets of pricing weddings for maximum profit. Experienced wedding florists share their tips on pricing — from pinning boutonnières to calculating design labor — and hacks for finding cost savings.
Last-Minute Mother’s Day Resources
Find tips to generate positive media coverage, answer customers’ sustainability questions, fine-tune your marketing, keep your team calm, respond to online reviews, reflect on your post-holiday performance, and more with last-minute Mother’s Day resources.
Boost Your Reputation with Tap Cards
Online reviews are vital to attract customers but gathering them can be challenging. This short read from Floral Management magazine explains how to customize and use Google review tap cards to easily get more reviews, improve SEO, and enhance your online reputation.
April 2024 Top Picks
Two virtual learning opportunities this month
- Prepare for a successful Mother’s Day with a discussion on staffing, marketing, delivery, pre-orders and more during SAF’s Idea Exchange on April 11 at 2 PM ET.
- Connect with professionals from across the supply chain at SAF’s exclusive Trends and Challenges Discussion, April 18 at 2 PM. Find out how your business can leverage opportunities, overcome challenges, and gain a better understanding of the industry.
Mother’s Day Survival Guide
Make this Mother’s Day a breeze with SAF’s Mother’s Day Survival Guide. From product selection to streamlining delivery processes, we’ve got you covered! Find practical tips and expert insights to forecast sales, optimize your website, plan staffing, fine-tune your marketing, and more.
Navigate Gen Z Dynamics in the Workplace
Struggling to connect with your Gen Z team members? Check out this read from Floral Management magazine, which provides strategies for understanding and engaging with the next generation. Gain insights into their values, collaboration styles, and more to bridge the generational gap.
March 2024 Top Picks
Help the Next Generation Succeed
Building on the education at Next Gen LIVE!, join SAF for a virtual Idea Exchange on March 19 at 2 PM ET to discuss what the next generation needs to thrive. Floral peers of all ages will offer insights on how leaders can support young floral pros, tap into their desire for work-life balance, and help them find meaning and develop in their careers.
Unlock Streaming Potential to Reach Your Target Audience
As ad-supported streaming continues to grow in popularity, so do the opportunities for targeted advertising. In this short read from Floral Management magazine, find out how you can reach young, affluent audiences by leveraging over-the-top (OTT) advertising on streaming platforms.
Discover Your Shop’s Value
Do you know what your business is worth? Whether you’re considering a sale, purchase, buyout, or estate valuation, this 30-minute course on SAF’s Floral Education Hub, presented by Paul Goodman, MBA, PFCI, covers all the essential steps to determine your business’s value.