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SAF and the American Floral Endowment (AFE) have joined the Million Pollinator Garden Challenge, a nationwide effort launched today, challenging the U.S. to reach the goal of 1 million new p... Read more
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary, sometimes the tiniest fracture in customer servic... Read more
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy marketers) millions, without spending a p... Read more
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones pirouette, plié and prance about the stage. They al... Read more
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200 cemeteries and ceremonies across the coun... Read more
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how and why th... Read more
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing projects and five new projects. “Thes... Read more
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists are now delighting in positive sales numbe... Read more
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC, has with florist shops around the country. S... Read more
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer: Picture him or her as a small child, “happy and running on a playground,” says Jenny Dempsey, custo... Read more
