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You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re losing the sale. How do you recapture it, a... Read more
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that online ads and social media posts aren’t neces... Read more
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your business? In Utica, New York, Bill Waszki... Read more
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides outside the city limits earned Carolyn and V... Read more
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer” have their say. Over the weekend, The New... Read more
Canale’s wife, Suzie, who’s penned several children’s books including, “The Land of Chocolate Cosmos” and “The Popcorn Hydrangea of Poppingtom,” has... Read more
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people answer the phone with bland, impersonal phrase... Read more
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic counters to professional football players’ un... Read more
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist in York, Pennsylvania. Read about it in the... Read more
