With schools and businesses closed, people working remotely, and in-person gatherings discouraged, floral industry members can help customers...
Spread the Power of Flowers
As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of flowers in helping your...
Words of Advice for Anxious Times
The current global situation is unprecedented — and the news can feel pretty grim. This week, however, we were heartened to read some words of...
Spring Holiday Unease: Florists Wrestle with Uncertainty
Late March is usually is a bustling period for florists — with wedding, school event and spring holiday planning kicking into high gear. This week,...
In Washington, Floral Pros Build on Momentum for Key Industry Issues
Growers, wholesalers, florists and suppliers gathered this week in Washington, D.C., during the Society of American Florists’ 40th annual...
4 Coronavirus Considerations for Your Business
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about...
As Customer Expectations Rise, Retailers Wrestle with Solutions
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers...
As Coronavirus Spreads, U.S. Floral Professionals Prep for Impact
As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral...
In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
Season 2 of ‘Life in Bloom’ Coming Soon
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120...
SAF Pressures Senate to Move on Ag Workforce Reform
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
6 Valentine’s Day Ideas to Use for Mother’s Day
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...