Growers, wholesalers, florists and suppliers gathered this week in Washington, D.C., during the Society of American Florists’ 40th annual...
4 Coronavirus Considerations for Your Business
Unless you’ve been living under a rock (in which case, you’re probably really safe!), you’ve no doubt been inundated with many troubling facts about...
As Customer Expectations Rise, Retailers Wrestle with Solutions
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers...
As Coronavirus Spreads, U.S. Floral Professionals Prep for Impact
As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral...
In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
Season 2 of ‘Life in Bloom’ Coming Soon
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120...
SAF Pressures Senate to Move on Ag Workforce Reform
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
6 Valentine’s Day Ideas to Use for Mother’s Day
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...
N.Y. Florist to Share Social Media Secrets
Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Early Reports Point to a Strong Valentine’s Day
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
After Valentine’s Day, Florists See Unwanted Third-Party Links Disappear
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...