PFCI Seminars for Speakers at the AIFD National Symposium

 

 

 

 

PFCI Speaking Skills Workshop: In Step with PFCI

ABOUT THIS EVENT

Expand your horizons and discover new opportunities by enhancing your speaking skills! PFCI (Professional Floral Communicators – International) represents the industry’s finest floral educators and can open doors you never knew existed, helping you become a leading educator, commentator, promoter, lecturer, celebrant, and more.

Join the PFCI Board of Trustees for an interactive roundtable workshop to learn more about PFCI, gain valuable tips and tricks, practice with your peers, and receive personalized feedback to enhance your speaking abilities so you can truly SHINE!

WHEN

July 3, 2023
7:30 – 8:30 a.m.

In conjunction with the
2024 AIFD National Symposium “Emerge”

WHERE

Signia by Hilton Bonnet Creek Resort
14100 Bonnet Creek Resort Lane
Orlando, FL 32821

In the Dade Meeting Room, lower level

Hosted by SAF's PFCI Board of Trustees

Christopher Norwood, AAF, AIFD, CFD, PFCI

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Adam Havrilla, AAF, AIFD, CFD, ICPF, PFCI

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Michelle Headrick, AIFD, CFD, FDI, PFCI

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Michelle Headrick, AIFD, CFD, FDI, PFCI

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Rocio Silva, AIFD, CFD, PFCI

Lynne Tischler, AAF, CPFD, PFCI, of Your Enchanted Florist in St. Paul, Minnesota

Lynne Tischler, AAF, CPFD, EMC, PFCI

To register, send your completed entry form to pfci@safnow.org.

FOR MORE INFORMATION CONTACT SAF
PFCI@safnow.org    703-836-8700

Handouts from past PFCI Programs

  • Bridal Sense, Scents & Cents: Make more money selling wedding flowers.
  • Creating Brand You: This program covers: Marketing & Business, Economy & Profitability, Time Management, and Image & Brand.
  • Creating Your Style: Speak with confidence and captivate audiences with your own personal speaking style!
  • Keys to Communication: Discover the technical keys of communication used by professional presenters.
  • Knock their Socks Off — In Person and on Camera!: Discover the dos and don’ts to deliver awe-inspiring presentations.
  • Professional Lifesaving Lessons: PFCI covers enhancing the professional image, rejuvenating the shop environment and becoming a positive leader.
  • Rise & Shine 2015: 50 Years of Talking!: To celebrate our 50th anniversary in 2015, we gathered a panel of some of our brightest stars — from our favorite mentors who inspired us to grow to the new voices of today — to dish their secrets for overcoming stage jitters, winning the audience and much more.
  • Rise & Shine in the OC: Open & Communicate!: Grab a seat at one of the round tables and join a discussion on a stimulating topic from inspiration for crafting your programs and exciting topics for garden clubs to becoming the star of your own program and ways to engage your audience.
  • Secrets of Savvy Communicators: Find out how to secure positive media coverage and answer the tough questions.
  • Speaking the Language of Sales & Service: Find out what your customers want, how your customers think and how to handle customer interactions correctly.
  • Thinking On Your Feet: Organize and deliver your thoughts with confidence, effectively use demonstrations to “spice up” your speaking, project a knowledgeable, self-assured image, better manage those nervous butterflies and deliver messages with impact.
  • Verbal, Visual, Vocal: The seminar will refresh your knowledge, energy and enthusiasm for floral presentations.
  • You’re On In 3, 2, 1 …:  Practice makes perfect. And having that practice tweaked by the pros makes perfection easier to attain. During this presentation consultation, seize the stage and get immediate, expert feedback from PFCI.
  • You’re On In 3, 2, 1, … Episode 2 The Elevator Speech: Elevator. Boardroom. Social Event. Where are you going to make your next sales pitch? What would you say if you only had 5 to 60 seconds to make a valuable impression?
  • You’re On in 3, YouTube, 1: Learning to communicate via YouTube is becoming a prerequisite for local florists who want to reach a broad base of customers and position themselves as experts in the industry.
  • You’re On In 3, 2, 1 … Media Savvy: Be a media darling! Have you ever wondered how to land a TV interview and be the flower expert on the local news showing floral designs and talking about your shop? Learn how to become a news source and tips for displaying your products on the media table.

 

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