The Retailers Council represents the needs of the retailer industry segment within the Society of American Florists.
The year noted after each individuals name indicates when their term on the Council expires.
If you would like to receive contact information for a particular Council member, please reach out to SAF staff on LiveChat.
Chairperson
Brian Kusuda (2025)
Jimmy’s Flower Shop
Ogden, UT
Lenzee Bilke, AAF, AIFD (2024)
Madeline’s Flowers
Edmond, OK
Sam Bowles, AAF (2026)
Allen’s Flowers & Plants
San Diego, CA
Erin Bruno, AAF (2025)
McNamara Florist
Indianapolis, IN
Zoë Gallina, AAF (2025)
Botanica International Design & Décor Studio
Tampa, FL
Nate Golter (2024)
Longmont Florist
Longmont, CO
Jodi McShan, AAF, AIFD, PFCI (2026)
McShan Florist, Inc.
Dallas, TX
Nicole Palazzo, AAF (2024)
City Line Florist
Trumbull, CT
Raya Ward (2026)
Nielsen’s Florist
Darien, CT
Carma White, AAF (2025)
Four Seasons Flowers
San Diego, CA
Board Liaison
Chris Norwood, AAF, AIFD, CFD, PFCI (2025)
Tipton & Hurst, Inc.
Little Rock, AR
Board Liaison
Danny Sanchez (2025)
South Florals Group
Miami, FL
Staff liaison
Kate Delaney, AAF
Director of Career Development
Society of American Florists
1001 North Fairfax Street, Suite 201
Alexandria, VA 22314
Tel: 703-838-5210