Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the third in a series appearing in SAF News Now about how to use AI...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Member Spotlight: Kristin Gilliland of Gardens America in Doral, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Holiday Prep: 6 Strategies to Increase Conversions
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of...
Does Next Gen LIVE! Deliver? Bosses Say ‘Yes’
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
How I Did It: Increasing Traffic and Sales While Giving Back
As the calendar flips to the month of giving thanks, one florist’s success story serves as a reminder that giving back to the community can come...
Get Ahead on Holiday Prep
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
Media Attention Amplified Petal It Forward Message
Carrie Moore’s store, Jenny’s Floral, is a 45-mile drive from Rapid City, South Dakota, but that didn’t stop an ABC affiliate morning news crew from...
Obituary: Kathleen “Katie” Kennicott 1936-2023
Kathleen “Katie” Kennicott, who became a beloved fixture in the floral industry over six decades as she worked alongside her husband, Harrison “Red”...
Member Spotlight: Nick Smith of In Bloom Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Safeguard Your Businesses From Cyberattacks
October isn't just about pumpkin spice and fall leaves; it's also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season....
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...
Encourage Customers to Connect with Flowers this Fall
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11) and Thanksgiving (Nov. 23) coming up quickly. The...