Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
Is Your Branding Landing Repeat Customers?
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are...
Save the Date For SAF’s 2024 Events
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of...
Member Spotlight: Barbara Keller of All A’Bloom Flowers & Gifts in Lees Summit, Missouri
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Use Forecasting to Control Costs and Wages
[mom_video type='vimeo' id='723062348' width='900' height='506'] Predicting your sales can help you control costs and wages — and finish the...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
How I Did It: Selling 7 Shops to 5 Staffers
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which...
Price Designs for Profitability
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and...
Does Your Business Need A Checkup?
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral...
Incentivize Your Employees
Want to offer competitive pay and get the most out of your workers? Many florists have found success with incentive programs, and the Society of...
SAF Raises Grower Concerns on New EPA Proposal
The Environmental Protection Agency is proposing a new rule that could drastically inhibit the ability to protect crops from pests and disease — and...
A+ Ideas For Back-to-School Promotions
Summer break is ending, ushering in a major shopping spree. The National Retail Federation predicts back-to-school spending to reach an unparalleled...
What’s Your Exit Strategy?
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s...
Member Spotlight: J.P. Varvarigos of Wellington Florist in Wellington, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...