Society of American Florists industry events and education

Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221, meetings@safnow.org.

Mark Your Calendar for these SAF Events!

SAF Annual Convention

August 11-14, 2025
Phoenix, AZ

All segments of the floral industry come together for two full days of education, networking, competitions, new floral and tech products and more.

Petal it Forward

October 15, 2025
Nationwide

SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.

1-Day Profit Blast

November 4, 2025
Atlanta, GA

Looking for a quick getaway to boost your business? SAF’s 1-Day Profit Blast events travel to cities across the country, bringing florists together for a day of engaging education, valuable networking, and a Supplier Showcase—all designed to help you grow your profits and strengthen your business!

Next Gen LIVE!

February 22-24, 2026
Raleigh, NC

Join floral pros aged 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Congressional Action Days (CAD)

Join floral professionals from all segments to advocate for policies that support industry growth and success. Walk the halls of the U.S. Capitol and connect with legislators who have the power to make a meaningful impact on the future of floral businesses.