A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: ‘Brilliant Stars Green Pink’ Spray Rose from Connectaflor. It’s the fourth consecutive year a spray rose has snagged the top title. The entry’... Read more
- Brands Scramble to Connect with Millennials
- Florists Score Press with ‘Petal it Forward’
- Butera the Florist Named Floral Management’s 2015 Marketer of the Year
- High Profile Pair Team Up to Create New Perfume Rose
- Murder Mystery Entertains, Puts Fans in Halloween Spirit
- Eliminate Apathy with a Standard Greeting
- Go Pink With Your Marketing
- Your 12-Step Program for Planning the Perfect Event
- 3 Simple Rules For Better Phone Calls
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re losing the sale. How do you recapture it, and how do you learn to recognize less obvious sign... Read more
On Wednesday, October 7, SAF will randomly present two flower bouquets each to people throughout New York City. Recipients will be asked to “Petal It Forward” by giving one of their bouquets to someone in their life — or even a stranger — who could use a smile.
Vince Butera, AAF, AIFD, PFCI and wife Carolyn Butera of Butera The Florist in York, PA, are crowned Floral Management’s Marketers of the Year. Watch the presentation during SAF’s Convention at Amelia Island, FL.
Social media can be overwhelming and a massive time suck. It can also be an invaluable tool for inspiration, communication and promotion — if you set it up in a way that minimizes distractions. You can create lists on Facebook and Twitter to group your lists by categori... Read more
Windows 10 Preview
Still not sure whether to upgrade to Windows 10? SAF CIO Renato Sogueco will walk you through new features in an easy-to-follow video tutorial so you’ll have some clarity on whether upgrading is right for your business.
Access Technology Knowledge Base
Ready to tackle those technology tasks? We’re here to help. SAF continues to compile a massive knowledge base of content and we’ve curated this library into six areas of focus — Click on link below to access the library.