The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
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Latest Floral Industry News
Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Dozens of teachers are taking a summer field trip to horticultural destinations around...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale....
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral...
Highlights from this issue
Happily Ever After
Weddings and events are high-stress work for florists, but a contract custom-built for your business is a tool that can streamline how you work with clients, culminating in a happy ending.
Say ‘I Do’ to Better Labor Calculations
Standard labor formulas for everyday design work aren’t enough to cover wedding costs.
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!