Society of American Florists Connecting the Floral Industry

 

 

 

 

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The Society of American Florists   connects retailers, wholesalers, growers and suppliers to cultivate a thriving        floral community.

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Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

September Idea Exchange: Cultivating Community Connection

September 19 at 2 PM ET

Explore ways to stand out and strengthen your brand! Learn how to cultivate community connections, build valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

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Petal it Forward

October 16, 2024

Help us spread the power of flowers! Join SAF’s annual goodwill initiative on October 16th. Gather your team and hand out two flowers or bouquets to members of your community, asking them to keep one and share the other with someone else.

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1-Day Profit Blast

Somerset, NJ: Nov. 5, 2024

Florists and staff get practical advice to boost their bottom line in a half-day program covering design, service, marketing and more. Plus, a supplier showcase with plenty of networking time.

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The Society of American Florists Connecting the Floral Industry for all its members

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The Society of American Florists Connecting the Floral Industry

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Latest Floral Industry News

Highlights from this issue

Petals with a Purpose

Charitable giving can positively impact your community, build brand loyalty, increase customer and employee satisfaction, and drive sustainable growth.

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Flower Sale or Fail?

Sales and service guru Tim Huckabee critiques a call he placed for a “sweet sixteen” birthday order and offers tips any florist can use. 

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The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

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The American Floral Network Uniting the Floral Market through its SAF Classifieds

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