The Society of American Florists
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
Explore SAF’s Floral Industry Resources
Latest Floral Industry News
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing...
Mother’s Day Campaign Reminds Adults They Were Never Alone
https://youtu.be/X_lFftSwobg?si=qAyf8Zr3nEAGxveq A child’s first steps. Learning to ride a bike....
Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that...
Highlights from this issue
Rethink Remembrance
Modern funerals call for flexibility, creativity, and a deeper understanding of what today’s grieving families truly want.
Standout Stems
Novelty roses are not only a delight to behold, but they give your business a competitive edge — and creates a buzz. See a selection of these distinctive roses in the Fresh Choices column.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds
