The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
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Highlights from this issue
Are You Leveraging Your Digital Storefront?
Florists and experts share proven tactics to boost e-commerce sales and move more product.
A New RX for Your SEO
SEO strategies are constantly changing and so is the way consumers find information online. Are you keeping up?
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!