Society of American Florists Connecting the Floral Industry
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The Society of American Florists 
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

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Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

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Unlocking the Power of Non-Wage Compensation

April 8 at 2 PM ET

Attracting and retaining top talent isn’t just about salary. Explore how non-wage compensation—like bonuses, benefits, and workplace perks—can boost employee satisfaction, morale, and productivity. Learn how to structure and implement effective programs that drive performance and support long-term business success.

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1-Day Profit Blast Cranston, RI

Sunday, April 6

Need a quick getaway that delivers big results for your business? SAF’s 1-Day Profit Blast events bring top-tier education, networking, and actionable strategies to florists across the country—giving you insights you can apply immediately!

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Spring Holidays & Mother’s Day Recap: Trends, Insights & Strategies

May 22 at 2 PM ET

Join floral pros from across the industry for a recap of this year’s spring holidays and Mother’s Day. Hear an economic update from SAF Chief Economist Charlie Hall, Ph.D., and gain insights from SAF’s consumer and retailer surveys. Learn how your sales compare, discover emerging trends, and explore strategies to keep momentum going through the summer.

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2024 Sustainability Spotlight

Floral Management’s new Sustainability Spotlight dives into the innovative ways floral businesses are embracing eco-friendly practices to meet rising consumer demand.

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The Society of American Florists Connecting the Floral Industry for all its members

Next Gen Resources

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The Society of American Florists Connecting the Floral Industry

2025 Tariff Resources

Explore SAF’s Floral Industry Resources

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Profitability & Finance

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Sustainability

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Consumer and Design Trends

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Staff Recruitment & Retention

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Sales and Marketing

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Operations

Latest Floral Industry News

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Highlights from this issue

Incentives to Inspire

Discover how florists are rethinking benefits and incentives to attract top talent and boost sales. From mental health resources to creative perks, these fresh approaches to employee satisfaction are making a big impact.

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Sumptuous Selections

Get inspired by innovative ways to maximize neutral-toned florals, including Pantone’s 2025 Color of the Year, Mocha Mousse.

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The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

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SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds
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Highly Successful, Longstanding Floral Shop – R/E Available

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