The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, fliers, counter cards, posters, radio commercial scripts and more — all free for SAF members at safnow.org/WomensDay.
Among the strategic advice are ways to forge local partnerships, including:
- Contact corporate clients and ask if they would like your help in recognizing top-achieving women in their workplace for Women’s Day.
- Reach out to local organizations, such as your chamber of commerce or business development organization, and offer to send flowers to top female leaders on Women’s Day. In exchange, ask them to include an item in their newsletter. Include a personalized note congratulating or thanking them for their service to the community, and ask them to post a photo with your social media handles and #WomensDay.
- If you have promotional partnerships with spas, movie theaters, nail salons, inns or restaurants for Valentine’s Day, talk to them about working together on a similar campaign for Women’s Day.