Want to close the (profitability) gap between your shop and the customer’s front door? When you turn delivery into a profit center, you can.
All it takes? Some strategy, planning and know-how. Find out how to set delivery zones and charges, track drivers’ productivity, and hire quality drivers with Paul Goodman, MBA, CPA, PFCI, president of Floral Finance Business Services. The author of “The Profit Minded Florist” will lead “A Roadmap for Profitable Deliveries,” on Sunday, July 15 at the Society of American Florists’ 1-Day Profit Blast in Green Bay, Wisconsin, sponsored by the Bill Doran Company.
“Participants will go home with the notes and handouts from the session and immediately begin putting more dollars on the bottom line from their delivery operations,” said Goodman, a longtime columnist for Floral Management magazine, who also tackled the subject in the June issue of the magazine. “After reviewing costs, we’ll look at how to create efficiencies for higher productivity and how to price the service based on its cost. We’ll talk about deliveries they should not be making (due to cost). We’ll also look at delivery charges during holidays and how to manage those very busy times.”
In addition to Goodman’s program, SAF’s 1-Day Profit Blast in Green Bay features Josh Glass, AAF, vice president of Peoples Flower Shops in Albuquerque, New Mexico, who will present “Pick Me! Stand Out and Sell More Online;” Jody McLeod, AIFD, CFD, NCCPF, owner of Annie V’s Floral Design Studio in Clayton, North Carolina, with Derek C. Woodruff, AIFD, CFD, CF, PFCI, owner of the Floral Underground in Traverse City, Michigan, who will present “M3: Money Making Mechanics,” sponsored by Syndicate Sales; Tim Huckabee, president of FloralStrategies, LLC, with “Smart Selling;” and there’s a Supplier Showcase of products and services. June 2018 Smart Selling
“We are enthusiastic about promoting both floral design and floral business education,” said Jenifer Denis of the Bill Doran Company, the wholesaler sponsoring the SAF 1-Day Profit Blast in Green Bay. “Providing an avenue for florists in our area seeking to improve all aspects of their art and business is important to us and we are honored to be able to bring such a fabulous and well-rounded program to the area.”
Denis added, “SAF Profit Blasts are prized because they provide such opportunity for learning and discussion at such a low cost to the florist.”
Act now! Early-bird registration, $139 for members and $199 non-members, is available until July 10. Bring the whole team — additional registrants from the same company are only $99 each. For details, visit safnow.org/1-day-profit-blast.
Save the Date: Another SAF 1-Day Profit Blast will be held in Portland, Oregon on Sunday, October 7, sponsored by Frank Adams Wholesale.