How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shifts to DYO – design your own – how can florists let their customers in on the design process (profitably)?
These are just a few of the consumer trends floral designer Laura Daluga, AIFD, will delve into during the Society of American Florists’ 1-Day Profit Blast in Philadelphia on Saturday, March 25. Daluga, of the Department of Floristry in Ann Arbor, Michigan, is one of four speakers featured during the event.
During her presentation, “Exceeding the Design Demands of Today’s Gift Givers,” sponsored by Smithers-Oasis, Daluga will highlight five key consumer movements: sustainable design, co-creation, “made for me,” fighting for a cause and subscription-based products.
“I’m equal parts fourth generation veteran designer and millennial consumer,” Daluga said. “Some of the buying trends I’ll be covering are personal to me.”
In addition to Daluga’s design presentation, SAF’s 1-Day Profit Blast in Philadelphia, which is underwritten by DVFlora, will address social media advertising, customer service and sales, and money management during the following sessions:
- “ABCs of Social Media Advertising” by Crystal Vilkaitis, owner of Crystal Media
- “Build the Perfect Sales Script” by Tim Huckabee, president of FloralStrategies LLC
- “Treasure Hunt: Finding Your Hidden Profits” by Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates Inc.
The program also includes a Supplier Showcase, where attendees can meet growers, supply manufacturers and technology companies, and network with other florists.
For details and to register, go to safnow.org/1-day-profit-blast. Additional registrants from the same company pay $99.
Save the Dates: SAF is bringing 1-Day Profit Blast to St. Louis, sponsored by Baisch & Skinner and DWF on July 22; Boston, sponsored by Jacobson Floral Supply, on Sept. 23; and Louisville, sponsored by the Bill Doran Company, on Nov. 4.