Designs featured in the July issue of Floral Management are “deceptively simple” and uniformly profitable.
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate some “just because” sales.
In the July issue of Floral Management magazine, contributing writer and editor Katie Hendrick talked to Robin Heller, co-owner of Flowers by David in Langhorne, Pennsylvania, about some of her latest design offerings, including one “deceptively simple” arrangement Heller sells for $95 that requires just 10 to 15 minutes of labor time.
Check out that design and two additional arrangements that are turning heads and delivering a pretty summer profit in the July “Business of Design” column.
