Instead of putting down flowers from a competitor, Eddie Wingrat owner of Flowers & Fancies in Owings Mills, Maryland, told the Baltimore Business Journal last year that his shop was known for high quality flowers and top-notch service.
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to talk to reporters. Last year, “florists who kept a smile on their faces amid long days and tough questions came out shining,” said Jennifer Sparks, SAF’s vice president of marketing, about Valentine’s Day 2016 news coverage.
Get ready to shine when reporters call with the Society of American Florists’ “cheat sheet” of Popular Questions Reporters Ask at Valentine’s Day and Suggested Talking Points.
For example:
Q: How do you anticipate business to be this Valentine’s Day?
A: When Valentine’s Day falls on a weekday, flowers give you the chance to tell your sweetheart how special they are, even if you can’t be together all day. The delivery of a professionally designed flower arrangement, especially when it comes through the office door unexpectedly, creates a “wow” effect that is unmatched. We anticipate a strong Valentine’s Day!
Print the full list of questions and suggested answers, and keep it handy by your phone.
