You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part.
The trouble with your approach, says Crystal Vilkaitis: You need to put some money in your social media marketing game, and, if you want to be seen, you need to do it fast.
That’s because, without paid advertising, your posts are likely reaching just 1 percent of your intended audience, according to Vilkaitis, owner of Crystal Media and one of Floral Management’s new monthly contributors. On March 25, during the Society of American Florists’ SAF’s 1-Day Profit Blast in Philadelphia, Vilkaitis will give florists practical advice on how to effectively use paid advertising to augment the organic reach of their social media pages.
“For example,” she explained, “using Facebook advertising can ensure that more people see your posts, which will increase engagement on your page and ultimately get people through the door to your shop.”
Vilkaitis notes that many retailers are intimidated by the idea of social media advertising — particularly the cost. During her presentation at the 1-Day Profit Blast, she will take the confusion out of this type of promotion by discussing topics such as cost-effective marketing techniques; strategies for Twitter, LinkedIn, Facebook, and Instagram; and campaigns that make social media use pay off.
In addition, SAF’s 1-Day Profit Blast, which is sponsored by DVFlora, will provide invaluable tips on sales, money management and technology during the following sessions:
- “Exceeding the Design Demands of Today’s Gift Givers” by Laura Daluga, AIFD, owner of the Department of Floristry in Ann Arbor, Michigan
- “Build the Perfect Sales Script” by Tim Huckabee, president of FloralStrategies LLC
- “Treasure Hunt: Finding Your Hidden Profits” by Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates Inc.
For details and to register, go to safnow.org/1-day-profit-blast. Additional registrants from the same company pay $99.
Save the Dates: SAF is bringing 1-Day Profit Blast to St. Louis, sponsored by Baisch & Skinner and DWF on July 22; Boston, sponsored by Jacobson Floral Supply, on Sept. 23; and Louisville, sponsored by the Bill Doran Company, on Nov. 4.