Customize Small Business Saturday resources, such as this poster, and other marketing materials and graphics for free at ShopSmall.com/GetReady.
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the materials are a custom poster, event flyer, save-the-dates and an offer sign. Here are some tips to help drive foot traffic to your door on Small Business Saturday using the customizable materials from ShopSmall.com/GetReady:
Custom poster: After printing, hang the poster in a prominent area to welcome shoppers and let consumers know that they can Shop Small with you.
Event flyer: Small Business Saturday events can give potential customers another reason to Shop Small on Nov. 26. Once you plan yours, print the flyer, add event details, and hang it up on community bulletin boards.
Custom save-the-dates: Get on your customers’ calendars. Just print, cut out and then hand out these save-the-dates at the register — or include them in invoices.
Offer sign: Special one-day offers on Nov. 26 could help you land new shoppers. Print the sign, include all offer information, and place it in a prominent location (like a window) to get customers excited for Small Business Saturday specials.
Founded in 2010, Small Business Saturday follows Thanksgiving and Black Friday, takes place before Cyber Monday and is designed to encourage holiday shoppers to patronize brick and mortar businesses that are small and local. For advice on how to leverage the event, read “Start Prepping Today for Small Business Saturday.”
