Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion.
Nic Faitos, senior partner at Starbright Floral Design, did not like what he saw on www.t-mobile.com: “Flowers die.”
The florist in New York City contacted his T-Mobile rep immediately: “I am cancelling my T-Mobile account! Flowers die?” Hours later, Faitos reported back to the Society of American Florists that his T-Mobile rep promised the ad would be removed.
“Here is proof that feedback from a loyal customer can truly make a company take notice,” said Jenny Scala, SAF’s director of communications and marketing.
SAF provides advice to members for responding to harmful publicity here.