Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out during your Petal It Forward event.
If you haven’t already, it’s time to create and order Petal It Forward logo materials for your October 11 event, said Society of American Florists Vice President of Marketing Jennifer Sparks. SAF provides members with a customizable T-Shirt Template and Flower Card Template as well as other resources and advice at safnow.org/petalitforward.
Ask your printer to add your shop’s logo to the T-shirts and Flower Cards or Stickers, advised Sparks, and order larger t-shirt sizes so long-sleeve shirts can be worn underneath if the weather is chilly.
SAF’s Petal It Forward Flower Card template includes instructions for recipients to share their flower giving and receiving experiences using the hashtag #petalitforward and tagging your shop’s social media channels. Ask your printer to add your shop’s social media information to the cards.
“We added our logo to these pre-printed notes supplied by SAF and then attached them to all the pre-wrapped flowers,” said former SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers & Gifts in Eugene, Oregon. “SAF makes this very easy.”
Petal It Forward is a “random acts of kindness” type of flower giveaway, where consumers on the street receive two flower bouquets (or flowers) — one to keep and one to share — to demonstrate the Rutgers University research that shows flowers make people happy.
SAF is compiling a list of local Petal It Forward events to show national media that this event is happening all over the country on Oct. 11. See where events are happening at safnow.org/piflist. Get your event listed by completing the Petal It Forward Participation Form at safnow.org/PIFform and submit it by October 2, 2017, so that SAF can include your event on the list it provides to national media.
SAF first led the industry to Petal It Forward in 2015. The 2016 campaign included 262 events in 234 cities in all 50 states plus the District of Columbia, generating more 328 million consumer impressions showcasing the positive impact flowers have on emotional well-being.