Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your...
Attract Prom-Goers with Personality Quiz
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Results for "petal it forward"
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
Five Ways to Drum Up Women’s Day Sales
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
Colombian Flower Growers Continue Promos in Japan
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
More Online: Resources from Floral Management
Floral Managements' More Online... offers members an additional list of resources, sample charts or even additional photos that don't make it into...
National Media Coverage
Making Headlines on Flower Power Through SAF retail dues and voluntary contributions to the SAF PR Fund, SAF conducts strategic public relations...
About the SAF PR Fund
Increased competition for consumer dollars means we need to promote flowers as the gift of choice more than ever. Working toward this goal, in March...
Back Home, Convention Attendees Put New Knowledge into Action
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
Web Banners and Social Media Graphics
Exclusively for SAF Members! Free Web Banners and Social Media Graphics Spring | March, April & May Graphics Include:Spring GeneralEmployee...
SAF to Induct 26 AAF and PFCI Honorees
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
Young Floral Pros Grow and Connect in Miami
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...