House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon among hip millennials (and even some of their older relatives and friends).
“Greenery has been a motif among the achingly hip for at least three years, when blouses flecked with leaves and palm trees and massive birds of paradise first strutted down the runways at Marc Jacobs and Marni, and then floated all the way down to the Gap,” according to a recent trend story in The Washington Post. “But suddenly, the tropicalia is finding its way indoors. Even in drab gray concrete jungles such as Baltimore and New York, young people are turning their apartments into ‘house jungles.’”
Floral Management recently covered the trend — and how florists are leveraging it to their advantage with on-trend plants and hands-on activities such as terrarium bars.
Read the entire Washington Post story, which includes an anecdote about a 37-year-old so enamored of his 180 houseplants, that his girlfriend makes herself scarce on Sunday mornings so he can tend to the ferns, air plants and monstera in peace.