Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to contact the media.

Guess what? The Society of American Florists has tools galore to make that sometimes intimidating task a whole lot easier, including customizable press releases and media advisory and a timeline of whom to contact and when.

Get all that and so much more at safnow.org/petalitforward/petal-forward-community.

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SAF’s Petal It Forward Generates 81.9 Million Impressions Petal It Forward Prep: Media Outreach Petal It Forward Prep: Recruit Volunteers Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect